Request only what is essential
Posted: Wed Dec 18, 2024 3:47 am
Don't assume it looks the same Avoid using desktop-only layouts, as they can look cluttered or unusable on mobile devices.
Don't force zoom : Make sure users don't have to zoom to tap fields or buttons - this can frustrate mobile users.
Don't ignore vertical scrolling : If your form is long, use accordion fields or paginated steps to avoid overwhelming mobile users with endless scrolling.
2. Use clear and compelling CTAs
Do
Be action-oriented : Use practical phrases like “Send a message,” “Get started,” or “Contact us now” to encourage accounting directors email lists users to take action.
Make it visible : Use contrasting colors for the CTA button so that it stands out on the page and grabs the user's attention.
Provide reassurance : Add text below the CTA, such as “We’ll get back to you within 24 hours,” to manage expectations.
Don't do
Don’t use generic words : Avoid phrases like “Submit” or “Click here,” which are of no interest.
Don't overwhelm with too many buttons : Limit the number of CTA buttons on the form to avoid users feeling confused or indecisive.
Don't make it too small : Make sure the CTA button is large enough to tap on both desktop and mobile devices.
3. Limit the number of fields
Do
Keep fields limited to the basics (e.g. name, email, and message) to streamline the process. user experience .
Consider conditional logic : Use conditional fields that display additional questions based on initial answers to keep forms simple for most users.
Group similar fields : If you need multiple fields, group them logically (for example, contact details together) to improve readability.
Don't do
Don't ask irrelevant questions : Avoid adding fields that are not directly related to the purpose of the form.
Don't use multiple pages unnecessarily : Single-page forms are generally easier to use and prevent users from abandoning them halfway through.
Don't create too many required fields : Only require essential fields; too many required fields can increase abandonment rates.
4. Add inline validation
Do
Provide Instant Feedback : Show real-time customer experience to help users detect errors immediately while filling out the form.
Don't force zoom : Make sure users don't have to zoom to tap fields or buttons - this can frustrate mobile users.
Don't ignore vertical scrolling : If your form is long, use accordion fields or paginated steps to avoid overwhelming mobile users with endless scrolling.
2. Use clear and compelling CTAs
Do
Be action-oriented : Use practical phrases like “Send a message,” “Get started,” or “Contact us now” to encourage accounting directors email lists users to take action.
Make it visible : Use contrasting colors for the CTA button so that it stands out on the page and grabs the user's attention.
Provide reassurance : Add text below the CTA, such as “We’ll get back to you within 24 hours,” to manage expectations.
Don't do
Don’t use generic words : Avoid phrases like “Submit” or “Click here,” which are of no interest.
Don't overwhelm with too many buttons : Limit the number of CTA buttons on the form to avoid users feeling confused or indecisive.
Don't make it too small : Make sure the CTA button is large enough to tap on both desktop and mobile devices.
3. Limit the number of fields
Do
Keep fields limited to the basics (e.g. name, email, and message) to streamline the process. user experience .
Consider conditional logic : Use conditional fields that display additional questions based on initial answers to keep forms simple for most users.
Group similar fields : If you need multiple fields, group them logically (for example, contact details together) to improve readability.
Don't do
Don't ask irrelevant questions : Avoid adding fields that are not directly related to the purpose of the form.
Don't use multiple pages unnecessarily : Single-page forms are generally easier to use and prevent users from abandoning them halfway through.
Don't create too many required fields : Only require essential fields; too many required fields can increase abandonment rates.
4. Add inline validation
Do
Provide Instant Feedback : Show real-time customer experience to help users detect errors immediately while filling out the form.