Now Available! Mobile App Trends 2022: A Global Comparison of App Performance
Posted: Wed Dec 18, 2024 3:45 am
The global shift to mobile continued throughout 2021, as unprecedented numbers of users began using apps in markets around the world. The mobile app ecosystem faced several significant challenges in 2021, including the transformation of ever-changing consumer patterns and user habits during lockdowns and social distancing, as well as significant changes to user privacy brought about by the release of iOS 14.5 and Apple’s App Tracking Transparency (ATT) framework. By continuing to thrive despite these changes, the app marketing industry has proven its strength, agility, and adaptability, as well as the ability of advertisers and developers to find and retain audiences.
We're introducing our new report, Mobile App Trends 2022: A Global Comparison of App Performance , to help you better navigate these changes and challenges, and to provide you with the insights you need to outperform your competitors and drive growth in 2022.
Based on canada business fax list Adjust’s dataset of the top 2,000 apps, the report offers insights and analysis from industry experts on mobile app developments at a global and regional level. Explore granular data on fintech, e-commerce, and gaming apps, understand your audience, grasp the app economy in 2022, and take your app to the next level.
Here are some of the key findings:
In 2021, installs increased year-over-year across all verticals and regions analyzed: the fintech vertical grew by 35%, the e-commerce vertical grew by 12%, and the gaming vertical grew by 32%.
Stock and cryptocurrency trading apps saw significant growth, and boast highly engaged user bases. While they accounted for 7% and 2% of all fintech app installs respectively, they account for 17% and 6% of sessions.
Hypercasual games have the highest percentage of installs in the gaming vertical (27%), while action games have the highest share of sessions (30%).
Fintech, e-commerce and gaming verticals had their highest-ever in-app revenue months in 2021, according to Adjust data.
We're introducing our new report, Mobile App Trends 2022: A Global Comparison of App Performance , to help you better navigate these changes and challenges, and to provide you with the insights you need to outperform your competitors and drive growth in 2022.
Based on canada business fax list Adjust’s dataset of the top 2,000 apps, the report offers insights and analysis from industry experts on mobile app developments at a global and regional level. Explore granular data on fintech, e-commerce, and gaming apps, understand your audience, grasp the app economy in 2022, and take your app to the next level.
Here are some of the key findings:
In 2021, installs increased year-over-year across all verticals and regions analyzed: the fintech vertical grew by 35%, the e-commerce vertical grew by 12%, and the gaming vertical grew by 32%.
Stock and cryptocurrency trading apps saw significant growth, and boast highly engaged user bases. While they accounted for 7% and 2% of all fintech app installs respectively, they account for 17% and 6% of sessions.
Hypercasual games have the highest percentage of installs in the gaming vertical (27%), while action games have the highest share of sessions (30%).
Fintech, e-commerce and gaming verticals had their highest-ever in-app revenue months in 2021, according to Adjust data.