7. "Wait, who let this post go out?"
Posted: Wed Dec 18, 2024 3:39 am
Real emergencies will happen, and without a sy iraq database telegram stem for handling unexpected content needs, you’ll be left picking up the pieces.
The fix: build flexibility into your system
Create a clear hierarchy of what constitutes a genuine “emergency” post (like crisis communications or breaking news) versus what can wait for normal workflow (like general trends or regular promotional content).
You can also build buffer time into your content calendar specifically for unexpected content. This might mean keeping a few "flex” slots open each week or having evergreen content that can be bumped when needed.
Social media content calendar_LoomlyLoomly's calendar management features make it easy to shift content around when emergencies arise. You can quickly reschedule posts, duplicate content for different channels, and maintain visibility of your overall content mix even when plans change.
The problem: permission chaos
Managing social media access is like walking a tightrope. Give too little access, and you create bottlenecks — your copywriter can't draft posts, your customer service team can't respond to DMs. Give too much access, and you risk security issues or accidental posts going live without approval.
The challenge multiplies with every social media platform and team member. Your designer needs access to post assets but shouldn't publish. Your PR team needs to monitor mentions but shouldn't respond. And when someone leaves the company, it's on you to remember all the accounts they had access to.
The fix: permission architecture
Start by mapping out your access needs based on roles, not individuals:
Content creators: Need draft access but not publish rights
Community managers: Need response capabilities but not calendar access
Analysts: Need view-only access to metrics
Approvers: Need review rights but not creation access
You’ll also want to create clear processes for onboarding new team members, offboarding departing team members, temporary access for freelancers, and emergency access (who has master passwords for crisis situations).
The fix: build flexibility into your system
Create a clear hierarchy of what constitutes a genuine “emergency” post (like crisis communications or breaking news) versus what can wait for normal workflow (like general trends or regular promotional content).
You can also build buffer time into your content calendar specifically for unexpected content. This might mean keeping a few "flex” slots open each week or having evergreen content that can be bumped when needed.
Social media content calendar_LoomlyLoomly's calendar management features make it easy to shift content around when emergencies arise. You can quickly reschedule posts, duplicate content for different channels, and maintain visibility of your overall content mix even when plans change.
The problem: permission chaos
Managing social media access is like walking a tightrope. Give too little access, and you create bottlenecks — your copywriter can't draft posts, your customer service team can't respond to DMs. Give too much access, and you risk security issues or accidental posts going live without approval.
The challenge multiplies with every social media platform and team member. Your designer needs access to post assets but shouldn't publish. Your PR team needs to monitor mentions but shouldn't respond. And when someone leaves the company, it's on you to remember all the accounts they had access to.
The fix: permission architecture
Start by mapping out your access needs based on roles, not individuals:
Content creators: Need draft access but not publish rights
Community managers: Need response capabilities but not calendar access
Analysts: Need view-only access to metrics
Approvers: Need review rights but not creation access
You’ll also want to create clear processes for onboarding new team members, offboarding departing team members, temporary access for freelancers, and emergency access (who has master passwords for crisis situations).