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What is Google Shopping Graph?

Posted: Wed Dec 18, 2024 3:38 am
by chandon4
Online shopping is becoming more and more common . According to the National Commission on Markets and Competition , in the first quarter of 2022, e-commerce in Spain reached 25.3% more than the previous year , exceeding 15.6 billion euros. With this data, it is clear how convenient it is for companies to sell their products through their own online store or through marketplace platforms . In this context, Google has launched Shopping Graph.


Google doesn't sell products directly, but it collects this information to help you promote your business online or help you find the item you're looking for. Thanks to Shopping Graph, when a potential bulk sms romania searches on Google for a product they're interested in, they can find all the information related to this item at a glance , such as its features, reviews from other users, expert opinions, videos about the item, price comparisons or the stores where they can buy it.

This tool is powered by artificial intelligence and periodically collects data that companies provide through Manufacturer Center or Merchant Center.

As this technology works in real time, information is kept up to date and users can find and purchase products that are available right at that moment . Shopping Graph obtains data through the analysis of stores' websites.

To find information about a specific product, you need to search for it in the “Shopping” section of Google. On the left side of the screen, you can use filters to narrow down the results and refine your search.

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The goal of Shopping Graph
Shopping Graph aims to be a large database of retailers and products that collects, compares and relates information to provide results to consumers that fit their search needs . In other words, its goal is to connect consumers with more products, resulting in much more robust search results.

In this way, with Shopping Graph Google aims to enhance the shopping experience for users and achieve impacts on consumers who actively search for a product they want to buy . It is able to provide information about which items and in what quantity are found near the potential buyer.

What are the benefits of Shopping Graph?
The Shopping Graph tool is not only beneficial for merchants, but it is also useful for customers.