How do you do local keyword research?
Posted: Wed Dec 18, 2024 3:34 am
North Bend Oregon is about four hours southwest of Bend, Oregon. It's an ill wind that blows nobody any good, but if I had done just a little research, I would have seen that North Bend was not close to Bend.
The lesson I learned is that if you are trying to reach a destination (or make sales), you need a map (or keywords) to plot your course.
You think you know exactly what your customers denmark whatsapp number are looking for, but have you verified it with data?
After all, you are not your ideal customer.
Have you looked at your competitors to see other keywords they are optimizing for that you aren't?
Have you ever looked at your Google Search Console data?
When you support your hypotheses with data, you can get there much faster.
You can spend some time doing local keyword research and get some quality information relatively quickly. Or you can dive into the details and consider everything you can think of to develop a global strategy. As I mentioned at the beginning, we will be exploring topics, not just individual keywords.
Before we get into the details, we need to choose an industry and a location. Our example client will be a plumber located in Phoenix, Arizona. Here are the topics we will cover:
Introduction to Local Keyword Research
Implicit thematic keyword research
Explicit Keyword Research Using Google Search Console
Find questions to improve your pages
Find Keyword Opportunities Through Your Competitors
Organize the plan
The lesson I learned is that if you are trying to reach a destination (or make sales), you need a map (or keywords) to plot your course.
You think you know exactly what your customers denmark whatsapp number are looking for, but have you verified it with data?
After all, you are not your ideal customer.
Have you looked at your competitors to see other keywords they are optimizing for that you aren't?
Have you ever looked at your Google Search Console data?
When you support your hypotheses with data, you can get there much faster.
You can spend some time doing local keyword research and get some quality information relatively quickly. Or you can dive into the details and consider everything you can think of to develop a global strategy. As I mentioned at the beginning, we will be exploring topics, not just individual keywords.
Before we get into the details, we need to choose an industry and a location. Our example client will be a plumber located in Phoenix, Arizona. Here are the topics we will cover:
Introduction to Local Keyword Research
Implicit thematic keyword research
Explicit Keyword Research Using Google Search Console
Find questions to improve your pages
Find Keyword Opportunities Through Your Competitors
Organize the plan