How to Write App Descriptions That Drive Discovery and Installs
Posted: Wed Dec 18, 2024 3:22 am
A mobile app description is much more than just a summary of its features. It’s a marketing tool that can influence users’ decision about whether or not to download your app. Both the Apple App Store and Google Play Store offer limited space to make a great first impression, so every word counts. Let’s cover everything you need to know to drive high levels of engagement (and conversion!) on your app store pages.
How to Master the Basics of Mobile App Descriptions
If your app is available for both iOS and Android, your description will need to be tailored to meet the specific guidelines and best practices of each platform. Understanding these basics can help you optimize your app description and maximize its effectiveness for both audiences.
Rules for usa business fax list describing iOS applications in the Apple App Store
Your description should be a maximum of 4,000 characters, and only the first three lines (around 255 characters) are displayed at a glance. Use those first lines to summarize the app's key value proposition. You can include keywords in the description, but you'll also have a dedicated field to add all of your keywords. Additionally, you'll have a 170-character promotional text field, where you can highlight the latest information, such as offers, new features, or app updates.
Guidelines for describing Android applications on the Google Play Store
Google Play also allows a description of 4,000 characters. The short description is limited to 80 characters, and should be catchy and include as many keywords as possible. You should incorporate all important keywords into the main text, as there is no additional field for them.
Tips for writing an app description that drives conversions
1. Start in the best possible way
Start with a hook that grabs users’ attention and clearly communicates the value of the app in the first few lines, as this is often the only part users read before deciding whether to continue on the page or not. Make sure these first few lines are engaging and provide immediate information about the app’s key benefits.
How to Master the Basics of Mobile App Descriptions
If your app is available for both iOS and Android, your description will need to be tailored to meet the specific guidelines and best practices of each platform. Understanding these basics can help you optimize your app description and maximize its effectiveness for both audiences.
Rules for usa business fax list describing iOS applications in the Apple App Store
Your description should be a maximum of 4,000 characters, and only the first three lines (around 255 characters) are displayed at a glance. Use those first lines to summarize the app's key value proposition. You can include keywords in the description, but you'll also have a dedicated field to add all of your keywords. Additionally, you'll have a 170-character promotional text field, where you can highlight the latest information, such as offers, new features, or app updates.
Guidelines for describing Android applications on the Google Play Store
Google Play also allows a description of 4,000 characters. The short description is limited to 80 characters, and should be catchy and include as many keywords as possible. You should incorporate all important keywords into the main text, as there is no additional field for them.
Tips for writing an app description that drives conversions
1. Start in the best possible way
Start with a hook that grabs users’ attention and clearly communicates the value of the app in the first few lines, as this is often the only part users read before deciding whether to continue on the page or not. Make sure these first few lines are engaging and provide immediate information about the app’s key benefits.