The last thing B2B marketers need is more jargon
Posted: Wed Dec 18, 2024 3:18 am
But when it comes to complex emerging industries, subtle distinctions really matter.
Because while eLearning, EdTech and Learning mexico reverse phone lookup Management Systems (LMS) all sound very similar, they actually appeal to very different buyers - each with its own unique problems, wants and needs.
As marketers, it’s our job to understand those distinctions and use them to reach the right audience with the right product positioned in the right way.
This blog explains exactly how to do that - starting with an explanation of how these three markets differ.
What is eLearning?
Electronic Learning (eLearning) is a learning experience based on digital content, delivered through an app or a website. With its total market value projected to reach $1 trillion by 20321, eLearning is perhaps the most popular of our three categories - and the most widely applicable.
Because while eLearning, EdTech and Learning mexico reverse phone lookup Management Systems (LMS) all sound very similar, they actually appeal to very different buyers - each with its own unique problems, wants and needs.
As marketers, it’s our job to understand those distinctions and use them to reach the right audience with the right product positioned in the right way.
This blog explains exactly how to do that - starting with an explanation of how these three markets differ.
What is eLearning?
Electronic Learning (eLearning) is a learning experience based on digital content, delivered through an app or a website. With its total market value projected to reach $1 trillion by 20321, eLearning is perhaps the most popular of our three categories - and the most widely applicable.