Define Your Goals
Posted: Wed Dec 18, 2024 3:10 am
RevOps is only as effective as the strategy that underpins it, and the best way to build a strategy is to work backward from your goals.
What do you want to achieve by implementing RevOps? And what will it mean for your organization if you do?
Start by laying out your ideal funnel mexico phone number search based on your company’s specific buyer journey. This is not a job for a single individual: pool insights from sales, marketing and customer service. Ask individuals how they feel misalignment gets in their way, what they would like to achieve through realignment and what they believe would improve the results they produce.
Throughout, it’s important to stress honesty about your current situation. We once produced 384% ROI on Google Ads in 2 months by implementing a RevOps strategy. But we were only able to do that by understanding that their existing processes weren’t following RevOps and marketing operations best practices - and were resulting in negative ROI.
Key actions:
Delineate clear RevOps goals (the more specific the better)
Define what meeting those goals would mean (and define your metrics)
Set a realistic timeline to create accountability in your team
2. Assess Your Current Data Operation
Data is an essential part of any RevOps system, which means you need to assess the current state of your systems to determine how much work is required. It’s important here to understand what an optimal data pipeline for RevOps looks like.
What do you want to achieve by implementing RevOps? And what will it mean for your organization if you do?
Start by laying out your ideal funnel mexico phone number search based on your company’s specific buyer journey. This is not a job for a single individual: pool insights from sales, marketing and customer service. Ask individuals how they feel misalignment gets in their way, what they would like to achieve through realignment and what they believe would improve the results they produce.
Throughout, it’s important to stress honesty about your current situation. We once produced 384% ROI on Google Ads in 2 months by implementing a RevOps strategy. But we were only able to do that by understanding that their existing processes weren’t following RevOps and marketing operations best practices - and were resulting in negative ROI.
Key actions:
Delineate clear RevOps goals (the more specific the better)
Define what meeting those goals would mean (and define your metrics)
Set a realistic timeline to create accountability in your team
2. Assess Your Current Data Operation
Data is an essential part of any RevOps system, which means you need to assess the current state of your systems to determine how much work is required. It’s important here to understand what an optimal data pipeline for RevOps looks like.