Formation of a unique selling india contact number list proposition (USP) A USP is a brief description of the benefits of a product or service that clearly demonstrates why your product is better than similar products from competitors. When preparing a USP, specificity, uniqueness, and demonstration of a clear benefit for the client are important. Pay maximum attention to this issue, analyze other players in your niche and find those factors in which you are objectively better than them. how to write an advertisement "Affordable price" and "quality service" are not USPs. But "20% discount for new customers", "Free delivery in Ukraine" or "Discount program for regular customers" are quite a working unique selling proposition. Call to Action (CTA) CTA (call-to-action) is an appeal to the target audience, the purpose of which is to motivate potential customers to perform a target action: buy a product, order a service, download an application, leave contact information, etc.
The right CTA can further motivate the client to interact with the ad and even make a purchase. But for this, your offer must be truly advantageous: “Get free access to the service for 7 days”, “Subscribe for 3 months with a 30% discount”, “Download our educational course for free”, and so on. The ad must motivate, not just inform, remember this. Selecting images for your ad As we said above, visuals are extremely important for achieving ad effectiveness. And you need to approach their creation carefully. When you select images for your materials, follow these basic recommendations: Research the interests, needs and likes of your target audience. Determine the topic of your ad to select relevant images.
