Elevate your holiday marketing strategy with the eight tactics
1. Create and optimize seasonal landing pages
Give your website a festive spirit by creating user-friendly seasonal whatsapp mobile number list landing pages that have attractive imagery, creative copy, a clear call-to-action, and simple navigation. Additionally, optimize your landing pages for holiday-related keywords to rank higher in Google search results.
2. Offer time-limited promotions
Discounts, coupon codes, bundles, and freebies are popular types of time-limited holiday promotions that are effective for attracting shoppers. Before you offer a promotion, make sure that your processes work seamlessly. You don’t want to frustrate shoppers with a promotion that fails!
3. Run a contest on social media
Increase brand awareness and audience engagement by running a holiday contest across your social media platforms. Offer a prize that will make your target audience excited to join the fun. Furthermore, provide clear competition guidelines to make it easier to participate.
4. Create holiday content for target audiences
Shoppers often turn to the internet to research gift ideas and gain inspiration for the holidays. Create holiday content like gift guides and video how-tos to help your target audience select the perfect present or celebrate the season, all the while directing more traffic to your website and improving brand memorability.
5. Leverage targeted email campaigns
Share your holiday promotions, contests, and content through email marketing campaigns. In addition, you can use email retargeting campaigns to re-engage shoppers who abandoned their carts. Recover lost sales by following up with shoppers who’ve shown a strong interest in your product or service.
