How to Successfully Upsell to Existing B2B Clients
Posted: Tue Dec 17, 2024 10:16 am
The insurance niche is reviving, but competition is high After the start of the full-scale invasion, about 80% of insurance companies in Ukraine experienceddecreasevolume of financial receipts by 50% or even more. The total amount of damage in the niche could potentially reach $20 billion. In 2022, only 5% of insurance companies were able to continue operating stably, 60% faced certain difficulties, about 30% were forced to temporarily suspend operations, and 10% were unable to resume operations at all. Now, as of the beginning of 2024, we are seeing a stabilization of the situation and can draw certain conclusions: The aggregators polis.ua and hotline.finance receive more traffic due to the large number of keywords and the benefits they bring to users.
The more keywords an insurance company's how to get phone number database website contains, the more organic traffic it gets. Most Ukrainian SC websites have a strong link profile (more than 500 donor domains). Insurance market leaders combine organic traffic with paid (advertising). More mature sites have a larger share of organic traffic, and newer ones have more advertising. BydataMTIBU, in the first two months of 2024, Ukrainian insurance companies concluded 1,124,103 contracts - 2.37% more than in the same period last year. At the same time, we see that the total amount of accrued insurance payments has also increased — UAH 1.43 billion, which is 22.6% more than last year for the same period. Obviously, the dynamics are generally positive, even taking into account new challenges and the complexity of providing insurance services in the conditions of a full-scale war.
Now it is important for insurance companies not only to actively engage in online promotion to increase traffic. The war dictates completely new rules. In order to compete effectively, it is necessary to act as follows : Focus on online services . In war conditions, most potential clients prefer to resolve insurance-related issues remotely. Accordingly, it is necessary to digitalize processes as much as possible — from ordering an insurance policy to receiving compensation for losses. A mobile application, a convenient personal account, and prompt online support will become a significant competitive advantage. Provide customers with convenient mobile applications. In the insurance niche, about 2/3 of users order insurance and make insurance payments from a smartphone.
The more keywords an insurance company's how to get phone number database website contains, the more organic traffic it gets. Most Ukrainian SC websites have a strong link profile (more than 500 donor domains). Insurance market leaders combine organic traffic with paid (advertising). More mature sites have a larger share of organic traffic, and newer ones have more advertising. BydataMTIBU, in the first two months of 2024, Ukrainian insurance companies concluded 1,124,103 contracts - 2.37% more than in the same period last year. At the same time, we see that the total amount of accrued insurance payments has also increased — UAH 1.43 billion, which is 22.6% more than last year for the same period. Obviously, the dynamics are generally positive, even taking into account new challenges and the complexity of providing insurance services in the conditions of a full-scale war.
Now it is important for insurance companies not only to actively engage in online promotion to increase traffic. The war dictates completely new rules. In order to compete effectively, it is necessary to act as follows : Focus on online services . In war conditions, most potential clients prefer to resolve insurance-related issues remotely. Accordingly, it is necessary to digitalize processes as much as possible — from ordering an insurance policy to receiving compensation for losses. A mobile application, a convenient personal account, and prompt online support will become a significant competitive advantage. Provide customers with convenient mobile applications. In the insurance niche, about 2/3 of users order insurance and make insurance payments from a smartphone.