Only when you see the reaction of users will you be able to determine which creatives and settings work best. And don’t assume that the result of testing conducted last month will work today. Information should be updated regularly.
Work with multiple ad variations and multiple ad groups with different settings. Once your ads are approved by moderators, monitor the results closely and adjust the settings if necessary.
Evaluation of advertising campaign effectiveness
Targeted advertising, in simple terms, is work to achieve active telegram number data various goals, and depending on what they are, you can draw conclusions about the results of the advertising campaign.
Lead generation
If the goal was to collect user contact information, then estimate the cost of one contact. The ad groups or advertising campaign in which the lead was the cheapest can be considered the best result.
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Conversions on the site
If you attract social network users to your site, it is important to evaluate their behavior not only on the social network, but also on your web resource. If advertising is launched with the goal of conversion and collects many clicks, but users leave without performing a single target action, then such a campaign will have to be recognized as ineffective. To track actions on the resource, install a targeting pixel on your site.
Sales
If you have set the main goal for your advertising campaign – sales and profit growth, then these are the KPIs you should set. Use analytical services in your work and optimize your campaigns until you consider the sales level sufficient to achieve the goal.
For example, the ROMI center analytics system will automatically collect data from the advertising account, the counter on the website, CRM and the call tracking system into one report. You will have in your hands a convenient and understandable document with the results of the advertising campaign in exactly the form you need.
Increase in the number of subscribers of a group or community
To analyze the results of such advertising, it is necessary to evaluate the number of people who joined the group and the cost of one new subscriber.
Read also!
Types of Internet Advertising: An Overview of the Most Effective Promotion Methods
Types of Internet Advertising: An Overview of the Most Effective Promotion Methods
Reach or increase brand awareness
Track the number of users who saw your ad. The channel that showed your ad the most times for the least cost will be the most effective.
If after reading this article you have decided that targeted advertising is the very tool you have been missing to increase sales or improve brand awareness, then quickly implement it into your promotion strategy. If you take into account all our recommendations, the positive effect of targeting will appear very quickly.
