Spend your time and budget developing
Posted: Tue Dec 17, 2024 9:23 am
deeper content that delivers real insight. Focus on personalization as an overarching strategy, not a short-term tactic. And be willing to communicate less with buyers if necessary, because sometimes the best sign someone cares about you is not bothering you with endless spam.
3. Data literacy
What to know
From AI and targeted ads to a growing mexico whatsapp number emphasis on RevOps, data will be at the core of most B2B marketers’ plans for 2024. Yet research suggests they may be better off getting back to basics in the new year.
Just 6% of B2B organizations are currently classified as advanced insight-driven businesses.5 Strikingly, respondents cite problems like ‘stakeholders lack the skills to work with analytics’, ‘analytics are not understood’ and ‘analytics are not accepted’.
In practical terms, this means a majority of B2B businesses likely have plenty of data - and not enough skilled people to make use of it.
analizing-data
What to do
Prioritize data literacy, digital upskilling and developing more efficient processes for sharing and analyzing data. Many marketers use data to inform a wide range of strategic decisions. But there is a meaningful difference between using data to justify decisions internally and actually improving your performance.
Take a rigorous approach to scrutinize and streamline your systems for capturing, analyzing and utilizing data. Just as more content should lead to a growing emphasis on quality, the increase in data volume ought to be seen as an opportunity to start making more effective use of this invaluable resource.
4. Reevaluating strategies
What to know
Trend pieces love to declare the “end of email” or the “death of leads”. And there are often good reasons: recent studies found that 71% of B2B buyers find gated content disappointing, while buyers say only 25% of emails from brands are interesting or compelling enough to even be worth opening.6
3. Data literacy
What to know
From AI and targeted ads to a growing mexico whatsapp number emphasis on RevOps, data will be at the core of most B2B marketers’ plans for 2024. Yet research suggests they may be better off getting back to basics in the new year.
Just 6% of B2B organizations are currently classified as advanced insight-driven businesses.5 Strikingly, respondents cite problems like ‘stakeholders lack the skills to work with analytics’, ‘analytics are not understood’ and ‘analytics are not accepted’.
In practical terms, this means a majority of B2B businesses likely have plenty of data - and not enough skilled people to make use of it.
analizing-data
What to do
Prioritize data literacy, digital upskilling and developing more efficient processes for sharing and analyzing data. Many marketers use data to inform a wide range of strategic decisions. But there is a meaningful difference between using data to justify decisions internally and actually improving your performance.
Take a rigorous approach to scrutinize and streamline your systems for capturing, analyzing and utilizing data. Just as more content should lead to a growing emphasis on quality, the increase in data volume ought to be seen as an opportunity to start making more effective use of this invaluable resource.
4. Reevaluating strategies
What to know
Trend pieces love to declare the “end of email” or the “death of leads”. And there are often good reasons: recent studies found that 71% of B2B buyers find gated content disappointing, while buyers say only 25% of emails from brands are interesting or compelling enough to even be worth opening.6