The essence of cost per click
Posted: Tue Dec 17, 2024 9:15 am
Usually, a marketing campaign involves launching several types of advertising at once. To track the effectiveness of this work, marketers evaluate such an indicator as the cost per click (CPC). CPC is a generally accepted abbreviation, it means the amount of money that is debited from the advertiser's account by the holder of the promotional platform for one click on a PR ad (otherwise - a transition).
Traditionally, the CPC indicator is used in context - an advertisement that appears in response to a user's request.
The essence of cost per click
The essence of cost per click
You can use CPC advertising on several platforms. The type of PR can also be different:
Search engine advertising . Shown only to those users whatsapp number data who make a corresponding request for key phrases. If the PR ad is interesting, the user will click on it and get to the desired site. It is for this transition that the search engine writes off the cost of the click from the advertiser's account.
KMS and YAN are respectively deciphered as Google contextual display network and Yandex advertising network . You create an ad in the PR-office of one of the systems, and it will be displayed on various sites that meet the topic and key requests of the visitor. If the message is interesting, the user will click on it and also get to the advertiser's site.
Remarketing and retargeting – this PR is created and shown only to interested users who were interested in the advertiser’s topic or products in one way or another . Remarketing is PR in Google Ads, it will be shown in the KMS, and retargeting is advertising in Yandex.Direct and social networks.
Pay Per Click Methods
With the CPC payment method, the advertiser pays for each user's transition from the ad to their site. The cost of such a click can be calculated in the network itself in the form of an auction or assigned by a PR distributor. Let's tell you in more detail how this happens:
Fixed means that the advertiser and the PR platform have jointly determined the price of one click.
Read also!
Advertising Specialist: Duties, Qualities and Training
Advertising Specialist: Duties, Qualities and Training
Auction . In this case, the distributor determines the maximum click price that he can afford. The higher the click rate, the more likely it is that the audience will see your PR ad more often. Of course, this will work provided that the ad is written competently and qualitatively. The average click price varies greatly depending on the company's field of activity. The market is highly competitive - the cost of the transition will be more expensive. In order for the distributor to understand how much the campaign will cost him, the system pre-forms an internal auction and shows quality ads with the maximum bid.
Traditionally, the CPC indicator is used in context - an advertisement that appears in response to a user's request.
The essence of cost per click
The essence of cost per click
You can use CPC advertising on several platforms. The type of PR can also be different:
Search engine advertising . Shown only to those users whatsapp number data who make a corresponding request for key phrases. If the PR ad is interesting, the user will click on it and get to the desired site. It is for this transition that the search engine writes off the cost of the click from the advertiser's account.
KMS and YAN are respectively deciphered as Google contextual display network and Yandex advertising network . You create an ad in the PR-office of one of the systems, and it will be displayed on various sites that meet the topic and key requests of the visitor. If the message is interesting, the user will click on it and also get to the advertiser's site.
Remarketing and retargeting – this PR is created and shown only to interested users who were interested in the advertiser’s topic or products in one way or another . Remarketing is PR in Google Ads, it will be shown in the KMS, and retargeting is advertising in Yandex.Direct and social networks.
Pay Per Click Methods
With the CPC payment method, the advertiser pays for each user's transition from the ad to their site. The cost of such a click can be calculated in the network itself in the form of an auction or assigned by a PR distributor. Let's tell you in more detail how this happens:
Fixed means that the advertiser and the PR platform have jointly determined the price of one click.
Read also!
Advertising Specialist: Duties, Qualities and Training
Advertising Specialist: Duties, Qualities and Training
Auction . In this case, the distributor determines the maximum click price that he can afford. The higher the click rate, the more likely it is that the audience will see your PR ad more often. Of course, this will work provided that the ad is written competently and qualitatively. The average click price varies greatly depending on the company's field of activity. The market is highly competitive - the cost of the transition will be more expensive. In order for the distributor to understand how much the campaign will cost him, the system pre-forms an internal auction and shows quality ads with the maximum bid.