Inbound Marketing
Posted: Tue Dec 17, 2024 9:06 am
Thought leadership is all about shaping the conversation in your industry niche. Rather than reinforcing assumptions or repeating talking points, thought leaders offer novel information with authority – building a reputation as an innovator in the space. We have found that thought leadership is particularly important for B2B healthcare technology companies, especially as they face an extra hurdle due to fears around compliance and interoperability.
Note: This is not necessarily distinct mexico phone number search from personalization. In fact, if you can generate thought leadership content that is targeted toward specific personas, it is more likely to resonate and have the intended impact.
While outbound marketing methods can produce results, B2B healthcare buyers are far more likely to reach out than respond to a cold sales pitch. This is likely due to their fixed purchase cycles and the increased skepticism many express towards marketing. But regardless of the reason, our experience has shown that inbound is a vastly more impactful approach.
From research-driven whitepapers to authoritative blogs, inbound content not only generates a high volume of leads – it generally results in higher quality leads. They are already interested in your business, which ultimately means they are more likely to convert into customers – and our recent case study demonstrates that fact.
How Much Should You Budget for Marketing?
Deloitte's recent CMO survey found that B2B marketing currently takes 12.3% of the total company budget, with over half of that spend being allocated to digital. Equally important, LinkedIn reported that 67% of B2B healthcare marketers say their budget is focused on generating new business.
However, the size and focus of your budget should be guided by:
Your current level of marketing maturity: Are you already well established, or do you need to invest in solidifying your messaging around key personas, map that messaging onto your website and digital content, and create brand awareness?
Your current marketing goals: What do you need to achieve strategically over the next 12 months, and how quickly do you expect to generate results?
Your resources: How much marketing can be done internally, and how much external support will you need from a B2B healthcare marketing agency?
How to Track and Optimize Your Marketing Campaigns
Once you have a solid strategy in place, it's time to determine how you will monitor performance and ensure success.
Note: This is not necessarily distinct mexico phone number search from personalization. In fact, if you can generate thought leadership content that is targeted toward specific personas, it is more likely to resonate and have the intended impact.
While outbound marketing methods can produce results, B2B healthcare buyers are far more likely to reach out than respond to a cold sales pitch. This is likely due to their fixed purchase cycles and the increased skepticism many express towards marketing. But regardless of the reason, our experience has shown that inbound is a vastly more impactful approach.
From research-driven whitepapers to authoritative blogs, inbound content not only generates a high volume of leads – it generally results in higher quality leads. They are already interested in your business, which ultimately means they are more likely to convert into customers – and our recent case study demonstrates that fact.
How Much Should You Budget for Marketing?
Deloitte's recent CMO survey found that B2B marketing currently takes 12.3% of the total company budget, with over half of that spend being allocated to digital. Equally important, LinkedIn reported that 67% of B2B healthcare marketers say their budget is focused on generating new business.
However, the size and focus of your budget should be guided by:
Your current level of marketing maturity: Are you already well established, or do you need to invest in solidifying your messaging around key personas, map that messaging onto your website and digital content, and create brand awareness?
Your current marketing goals: What do you need to achieve strategically over the next 12 months, and how quickly do you expect to generate results?
Your resources: How much marketing can be done internally, and how much external support will you need from a B2B healthcare marketing agency?
How to Track and Optimize Your Marketing Campaigns
Once you have a solid strategy in place, it's time to determine how you will monitor performance and ensure success.