Concept and tasks of email distribution service
Posted: Tue Dec 17, 2024 8:54 am
Automatic email newsletters help businesses stay in touch with their customers. With the help of such letters, companies inform consumers about news and promotions, invite them to repeat business, and increase interest in the company's products.
Concept and tasks of email distribution service
Using email newsletters to contact consumers has certain advantages:
Convenient setup . It is enough to indicate the conditions of the mailing to the service only once, and in the future it will work according to the specified algorithm.
Saving time for both parties . The company's employees accurate mobile phone number list will not have to waste time communicating with clients, and consumers, in turn, will be able to familiarize themselves with the information when it is convenient for them.
Possibility of using different scenarios . In the email newsletter service, you can configure which letters and how often to send to your clients.
To start sending out emails, you need to use a specialized online platform. You won’t be able to send out emails in bulk from a regular email address. If the email provider sees that a large number of identical requests are being sent from your address, it will ban your email address or start putting emails from you into spam.
The email distribution service is an online platform that allows you to send messages to a specified recipient base.
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Such programs have the following capabilities:
Authenticate the sender . The mail provider receives information that the sender of the letter is not a fraudster. Such messages do not end up in spam and safely reach customers.
Keep statistics on mailings . Thanks to this function, the sender sees how many letters clients have received, how many messages have been opened, and how many users have followed the link to the site. Analyzing this data helps to understand how well the mailing is configured and whether anything needs to be changed.
Read also!
Free Email Distribution Services: 14 Convenient Platforms
Free Email Distribution Services: 14 Convenient Platforms
Offer template letters . Appeals must meet the system requirements of the gadget on which the recipient will see them. Beautifully looking messages that offer information in a convenient format cause a better reaction from customers. A template letter can be customized to the needs of the company, which allows you not to develop a mailing from scratch.
Allows for A/B testing . This is very relevant in cases where a company has several letter options and cannot decide which one will elicit the best response from the audience. To conduct testing, marketers select several small groups of consumers and send them different versions of messages. Then, specialists analyze which of the message options turned out to be the most productive and send it to the entire customer base.
Some email newsletter services have additional functions. These may include push notifications, the ability to send via social networks and messengers, customer segmentation, conducting surveys or filling out questionnaires.
A/B testing
DKIM and SPF are also important features. Using them guarantees that the letter was sent from you. In addition, you can prohibit other users from sending messages from your email address.
There are several more criteria that allow you to choose the right online platform for sending out appeals:
Well organized technical support.
Possibility to test the service for free.
Ability to send a series of emails.
Availability of a visual editor.
Ready-made message templates that can be customized to suit your needs.
Possibility of sending SMS messages.
Subscriber segmentation.
API with a large set of functions.
Additional features in the form of a mobile application, etc.
A gift for you! Freely available until
22.12
Download TOP-10
free neural networks
for marketers
Reduce time spent on creating offers and analytics by 30%
To receive the file, please enter your e-mail:
E-mail, for example, [email protected]
Please confirm that you are not a robot by providing your phone number:
+7
912 345-67-89
Download the collection for free
I confirm my consent to the processing of personal data
Working with the mail service is similar to using any online platform. First, you need to register and create a personal account, then apply for access to the service functions (by paying for it or choosing a free trial period) and upload the address database.
Concept and tasks of email distribution service
Using email newsletters to contact consumers has certain advantages:
Convenient setup . It is enough to indicate the conditions of the mailing to the service only once, and in the future it will work according to the specified algorithm.
Saving time for both parties . The company's employees accurate mobile phone number list will not have to waste time communicating with clients, and consumers, in turn, will be able to familiarize themselves with the information when it is convenient for them.
Possibility of using different scenarios . In the email newsletter service, you can configure which letters and how often to send to your clients.
To start sending out emails, you need to use a specialized online platform. You won’t be able to send out emails in bulk from a regular email address. If the email provider sees that a large number of identical requests are being sent from your address, it will ban your email address or start putting emails from you into spam.
The email distribution service is an online platform that allows you to send messages to a specified recipient base.
Find out which IT professions
are in the TOP-30 with income
from 210,000 ₽/month
The GeekBrains team, together with international career development specialists, have prepared materials that will help you start your journey to your dream profession.
The selection contains only the most popular and highly paid specialties and areas in the IT sphere. 86% of our students, with the help of these materials, have decided on a career goal for the near future!
Download and use today:
Pavel Simonov - Executive Director of Geekbrains
Pavel Simonov
CEO of Geekbrains
pdf icon
Top 30 Most In-Demand and Highly Paid Professions 2023
Will help you understand the current situation on the labor market
doc icon
A selection of 50+ free neural networks to simplify your work and increase your earnings
Only proven neural networks with access from Russia and free use
pdf icon
TOP-100 job search platforms from GeekBrains
List of verified resources of real vacancies with income from 210,000 ₽
Get the collection for free
Click animation
pdf 3.7mb
doc 1.7mb
Already downloaded 32403
pdf icon
Such programs have the following capabilities:
Authenticate the sender . The mail provider receives information that the sender of the letter is not a fraudster. Such messages do not end up in spam and safely reach customers.
Keep statistics on mailings . Thanks to this function, the sender sees how many letters clients have received, how many messages have been opened, and how many users have followed the link to the site. Analyzing this data helps to understand how well the mailing is configured and whether anything needs to be changed.
Read also!
Free Email Distribution Services: 14 Convenient Platforms
Free Email Distribution Services: 14 Convenient Platforms
Offer template letters . Appeals must meet the system requirements of the gadget on which the recipient will see them. Beautifully looking messages that offer information in a convenient format cause a better reaction from customers. A template letter can be customized to the needs of the company, which allows you not to develop a mailing from scratch.
Allows for A/B testing . This is very relevant in cases where a company has several letter options and cannot decide which one will elicit the best response from the audience. To conduct testing, marketers select several small groups of consumers and send them different versions of messages. Then, specialists analyze which of the message options turned out to be the most productive and send it to the entire customer base.
Some email newsletter services have additional functions. These may include push notifications, the ability to send via social networks and messengers, customer segmentation, conducting surveys or filling out questionnaires.
A/B testing
DKIM and SPF are also important features. Using them guarantees that the letter was sent from you. In addition, you can prohibit other users from sending messages from your email address.
There are several more criteria that allow you to choose the right online platform for sending out appeals:
Well organized technical support.
Possibility to test the service for free.
Ability to send a series of emails.
Availability of a visual editor.
Ready-made message templates that can be customized to suit your needs.
Possibility of sending SMS messages.
Subscriber segmentation.
API with a large set of functions.
Additional features in the form of a mobile application, etc.
A gift for you! Freely available until
22.12
Download TOP-10
free neural networks
for marketers
Reduce time spent on creating offers and analytics by 30%
To receive the file, please enter your e-mail:
E-mail, for example, [email protected]
Please confirm that you are not a robot by providing your phone number:
+7
912 345-67-89
Download the collection for free
I confirm my consent to the processing of personal data
Working with the mail service is similar to using any online platform. First, you need to register and create a personal account, then apply for access to the service functions (by paying for it or choosing a free trial period) and upload the address database.