The benefits of this are multiple, including:
Faster deployment: You mobile number data for calling produce the strategy faster and start producing results sooner. There are no meetings to decide how to approach the strategy process or sudden suggestions that add an extra week to the process.
Saved time: You gain a reliable source to refer to later in the marketing process. Whether you’re creating personas or planning an ad campaign, the framework ensures you produce a strategic document that unifies all marketing efforts.
Buy-in: The entire team working on the strategy knows what is required and when. Nobody feels their voice is being ignored or others’ views are being given priority, because you are all working from the same established (and shared!) framework.
Better still, a strong framework ensures your strategy meets the most essential aspects which many marketing strategies lack.
Three Key Elements of Any Marketing Strategy
1. Clarity
Your marketing strategy needs to make it easier to collaborate and work towards a shared aim. That includes:
Shared language: Every person involved in marketing understands how your lifecycle stages are defined, what constitutes a marketing-qualified lead and how to communicate with sales.
Shared aims: Your goals are clearly defined across multiple timeframes and accountability for each goal is established.
2. Feasibility
The aims, objectives and tactics outlined in your marketing strategy can’t just be pipe dreams – they need to be rooted in reasonable expectations for what your company can achieve. That includes:
Realistic goals: Your total addressable market (TAM) is limited and your existing marketing database may not be squeaky clean. The goal destination needs to be reachable from where you currently are.
Reasonable budget: Your marketing strategy needs to take into account resource constraints. If you have a small marketing team, mounting an omnichannel campaign without expert assistance is going to be a big lift.
Manageable timelines: Tripling your leads within a month is not plausible for most businesses. If you set out to achieve results unrealistically fast and fail, you will harm team morale and ultimately decrease long-term performance.
