#1 It produces speedy results
PPC works fast, especially in comparison to SEO.
A good SEO strategy has a lot of moving parts. Brands have to do market Купить список телефонных номеров research to produce impactful content that will rise to the top of the SERP and invest in technical, back-end efforts to create a vast search network of optimized content across multiple platforms.
While PPC isn’t effortless, it’s certainly simpler—and faster-acting. Instead of waiting for quality content to gain traction, brands can write an ad, pay to post it, and watch the impressions rack up right away.
And ultimately, both tactics cost money. While brands wait for their organic content to reach the top of the SERP, it probably behooves them to get their name in front of a potential customer in the meantime.
#2 It meshes seamlessly with other SEM strategies
We compared the speed of SEO and PPC above, but since it generally benefits businesses to gain a foothold in both worlds, let’s explore how these two tactics can work in harmony.
