Factors That Increase Team Efficiency
Posted: Tue Dec 17, 2024 8:16 am
Whether you opt for a marketing team made up of specialists, generalists, or a perfect mix of both, you should always prioritize the following efficiency-boosting elements:
1. Clear Communication Channel
A shared reality and common language mobile number data base are foundational for B2B marketing teams. You need to be able to clearly and frequently communicate about goals, strategy, messaging, and results of past campaigns to understand how to best develop and iterate on future campaigns. Shared definitions and agreement on terms (for example, what constitutes a marketing-qualified lead in your database?) is also critical for campaign success.
All of this is only possible when communication is clear and effective. Most teams need:
Regular meetings to share feedback and discuss problems
Regular updates to ensure a shared view of progress and objectives
Asynchronous communication, via messaging platform and/or email
However, these must be balanced with the ability to engage in periods of deep focus. That is why clear expectations should be set: how often should your team check their messages? What can you do to signal whether an individual is available for discussions?
Pro Tip:
"Loom before Zoom”: Regular meetings are important, but it’s common for marketing teams to waste a lot of time and energy on meetings – when a simple voice note or video would have done the job. Before booking a meeting, ask yourself: “Can I communicate what I need to without setting up a meeting?”
2. Shared Accountability
It is not always easy to ensure accountability within a B2B marketing team. A single paid media campaign might involve ten different people: is the performance of a particular display ad the responsibility of the account manager, or the copywriter, or the designer, or the keyword researcher?
The answer, of course, is all the above. However, many teams will play the "blame game” - and ultimately waste a lot of time while failing to address the root problem. This is a common problem with sales and marketing alignment: the narrow remit of specific roles clouds awareness of the larger strategic interdependence of all activities.
A good B2B marketing team must take shared ownership of all performance, while maintaining clear individual roles and responsibilities.
Pro Tip:
“Pre-mortems”: Many marketing teams begin campaigns with a detailed discussion of everything that could go wrong. Imagining these worst-case scenarios can not only help you steer clear of problems, but it also helps the team feel a sense of shared ownership from the beginning – rather than assigning blame when things go wrong.
1. Clear Communication Channel
A shared reality and common language mobile number data base are foundational for B2B marketing teams. You need to be able to clearly and frequently communicate about goals, strategy, messaging, and results of past campaigns to understand how to best develop and iterate on future campaigns. Shared definitions and agreement on terms (for example, what constitutes a marketing-qualified lead in your database?) is also critical for campaign success.
All of this is only possible when communication is clear and effective. Most teams need:
Regular meetings to share feedback and discuss problems
Regular updates to ensure a shared view of progress and objectives
Asynchronous communication, via messaging platform and/or email
However, these must be balanced with the ability to engage in periods of deep focus. That is why clear expectations should be set: how often should your team check their messages? What can you do to signal whether an individual is available for discussions?
Pro Tip:
"Loom before Zoom”: Regular meetings are important, but it’s common for marketing teams to waste a lot of time and energy on meetings – when a simple voice note or video would have done the job. Before booking a meeting, ask yourself: “Can I communicate what I need to without setting up a meeting?”
2. Shared Accountability
It is not always easy to ensure accountability within a B2B marketing team. A single paid media campaign might involve ten different people: is the performance of a particular display ad the responsibility of the account manager, or the copywriter, or the designer, or the keyword researcher?
The answer, of course, is all the above. However, many teams will play the "blame game” - and ultimately waste a lot of time while failing to address the root problem. This is a common problem with sales and marketing alignment: the narrow remit of specific roles clouds awareness of the larger strategic interdependence of all activities.
A good B2B marketing team must take shared ownership of all performance, while maintaining clear individual roles and responsibilities.
Pro Tip:
“Pre-mortems”: Many marketing teams begin campaigns with a detailed discussion of everything that could go wrong. Imagining these worst-case scenarios can not only help you steer clear of problems, but it also helps the team feel a sense of shared ownership from the beginning – rather than assigning blame when things go wrong.