This technique involves masking the content of a web spain phone number list page (hiding entire texts or individual elements) in order to provide different content to search engine users and indexing robots. In short, it involves presenting one version of the page to Internet users and another, for example, to Google algorithms. This works by allowing the site to recognize whether the visitor is a search engine bot, and if so, it serves different content than to a regular Internet user.
Read also: Positioning and SEO – what are the differences between these two strategies?
How does SEO cloaking work?
You are familiar with the definition of cloaking, but you need to know that the purpose of this technique is primarily to manipulate search results in order to achieve a higher ranking position.
How can SEO cloaking manifest itself? In practice, content hiding activities involve the use of programming techniques that make a given page appear differently to different recipients. For users, a site may present attractive graphics, rich multimedia content, or interesting content. On the other hand, the version for search engine robots will contain a large number of key phrases that are intended to improve visibility on the web.
