Dwell time measurement and other indicators – how to measure it, or factors influencing its length

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Now that you know what dwell time actually is, it's worth learning how to measure it. Various analytical tools are used for this purpose, such as Google Analytics. All you need to do is track the time spent on a subpage by users and the number of returns to search results.

However, it is important to remember that any south korean whatsapp number considerations about dwell time should be conducted in the context of other important statistics, such as bounce rate, click-through rate (ctr), and session duration. We discuss them below – check what factors affect the described parameter.

Bounce rate, or dwell time and bounce rate parameter
This is a metric that shows the percentage of users who left the page without performing any action, such as clicking a link or scrolling the page. A high bounce rate may indicate that the content of the page is not interesting to visitors or is poorly tailored to their needs. It certainly will not improve dwell time.



Click-through rate (CTR) and user engagement
What can affect dwell time? The ratio of the number of clicks on links on a page to the number of views of those links is certainly an influence. A higher CTR indicates that users are interested in the content and are eager to move on to the next subpages, which can increase the average time spent on the page.