Impacted Industries and Where to Focus Your Attention
Posted: Tue Dec 17, 2024 7:23 am
COVID-19 has had a significant impact on industries around the world. Some have experienced more impact than others. Think about your own organization or the organizations you engage with on a daily basis – how have they been impacted? These types of economic downturns make it imperative to understand the trends happening, and how you and your company can stay on top of them.
Additionally, you need to know what tools will keep your business moving forward business owner database in times of uncertainty. We’ll go over seven different industries, the areas of impact, and some HubSpot tools that will help you ride out the storm.
The data below comes from our COVID data which now includes a breakdown for seven different industries.
The industries right now fall into two main groups: most and least impacted. Depending on where you and your business are, you may be looking for different strategies and tools to help you through these times.
Let’s take a look at the seven industries, areas to focus on within each, and which HubSpot tools you can employ.
*Computer Software
*Consumer Goods
*Construction
*Human Resources
*Entertainment
*Travel
*Manufacturing
Computer Software
A less affected industry than others, software still has areas to focus on right now. Consumers around the world are turning to software to help them and stay ahead of the curve with new technologies and tools to engage with their customers.
If you are in the software industry, focus on helping your sales team break through the noise and better connect with leads and prospects. Providing personalized and engaging content can help you stand out from the crowd. Sales productivity can also be an area that needs attention.
At HubSpot, a suite of tools can help you with sales productivity: task queues, sequences, and templates.
All of these tools will help your sales team and keep them focused throughout the day, engaging with the right people at the right time.
Video
You can quickly record your screen and voice, or use your computer camera to record yourself. You can then send your video directly to a prospect via email — sort of like a video voicemail.
The viewer will click on the image in the video and jump to an automatically created landing page to watch the video. Each video email sent will be logged in the CRM, letting you know when prospects open and click through.
Keep your prospects and customers engaged by sending them a personalized video that focuses on their goals and continues the conversation.
Consumer Goods
Your website is your new storefront. Even if you were previously selling online, the current economic downturn makes your website more important than ever when it comes to attracting visitors and converting them into leads.
Whether you’re just starting to set up an eCommerce store or updating your website to personalize the experience, the focus should be on educational content. Investing in this educational content will attract visitors and show them how your products or services can help them achieve their goals.
Developing an educational content experience on your website means focusing on the goals your visitors are trying to achieve rather than just the features of your products or services.
Additionally, you need to know what tools will keep your business moving forward business owner database in times of uncertainty. We’ll go over seven different industries, the areas of impact, and some HubSpot tools that will help you ride out the storm.
The data below comes from our COVID data which now includes a breakdown for seven different industries.
The industries right now fall into two main groups: most and least impacted. Depending on where you and your business are, you may be looking for different strategies and tools to help you through these times.
Let’s take a look at the seven industries, areas to focus on within each, and which HubSpot tools you can employ.
*Computer Software
*Consumer Goods
*Construction
*Human Resources
*Entertainment
*Travel
*Manufacturing
Computer Software
A less affected industry than others, software still has areas to focus on right now. Consumers around the world are turning to software to help them and stay ahead of the curve with new technologies and tools to engage with their customers.
If you are in the software industry, focus on helping your sales team break through the noise and better connect with leads and prospects. Providing personalized and engaging content can help you stand out from the crowd. Sales productivity can also be an area that needs attention.
At HubSpot, a suite of tools can help you with sales productivity: task queues, sequences, and templates.
All of these tools will help your sales team and keep them focused throughout the day, engaging with the right people at the right time.
Video
You can quickly record your screen and voice, or use your computer camera to record yourself. You can then send your video directly to a prospect via email — sort of like a video voicemail.
The viewer will click on the image in the video and jump to an automatically created landing page to watch the video. Each video email sent will be logged in the CRM, letting you know when prospects open and click through.
Keep your prospects and customers engaged by sending them a personalized video that focuses on their goals and continues the conversation.
Consumer Goods
Your website is your new storefront. Even if you were previously selling online, the current economic downturn makes your website more important than ever when it comes to attracting visitors and converting them into leads.
Whether you’re just starting to set up an eCommerce store or updating your website to personalize the experience, the focus should be on educational content. Investing in this educational content will attract visitors and show them how your products or services can help them achieve their goals.
Developing an educational content experience on your website means focusing on the goals your visitors are trying to achieve rather than just the features of your products or services.