How else are you going to grow and make rational use of resources?
Check out these tips and 5 trackable lead generation tactics and start getting the most out of your lead generation process.
KPIs to track (key performance indicators)
Let’s first look at what kind of key performance indicators you jordan phone number list should track to determine the success of your lead generation strategy .
Remember that the relevance of KPIs varies depending on the sector and the company.
Click-through rate
Click-through rate ( CTR ) tells you how many people saw your ad or other online campaign and how many clicked on it.
CTR helps you track the number of visitors coming to your website for a specific campaign.
By tracking your click-through rate, you'll find out how well your current advertising campaign is performing. In the long run, you'll start to see what's working for your business.
click through rate
Conversion Rate
Conversion rate tells you how many people (or what percentage of them) took the desired action after seeing your ad or CTA.
You can define which conversion event you want to track.
In lead generation, a conversion event is something that turns a visitor into a lead (Conversion Rate of Visits to Leads).
These can be, for example,
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Simply put, conversion rate tells you how successful your lead generation tactic is.
A conversion rate that is “good” depends on the industry your business is in. Generally speaking, you should always strive to improve your own conversion rate rather than focusing too much on others.
You can try to increase conversion rates by incorporating conversion rate optimization strategies .
conversion event
ROI
ROI, also known as Return on Investment, is an important KPI that tells you how much profit you are getting from your marketing campaign.
ROI is used in many different business contexts, but in the marketing world it is used to measure the return on an advertising investment.
This is how it is calculated:
king formula
Knowing how much you spend on campaigns and how much you actually earn can help you make decisions about which campaigns to run in the future.
Cost per potential customer or lead
Cost per lead tells you how much money you've spent per lead.
It takes into account the cost of the entire lead generation campaign, which is then divided by the number of leads generated.
Basically, it tells you if your campaigns are profitable and what the price of each lead is.
cost per lead
Whatever is relevant to you!
If I listed all the possible KPIs, I could spend the rest of the month on them.
Additionally, some KPIs are more relevant to certain companies, while other industries rely on different indicators.
Find your key performance indicators by thinking about what your goals are:
Are you looking for lots of new clients or do you want to focus on the quality of your leads?
What is your budget? How much does budget matter?
What is your business model and marketing strategy?
Are you doing digital marketing or maybe something completely different?
What lead generation channels are you using?
What are your skills and resources?
How many employees can and will be part of lead generation efforts?
Etc
5 Trackable Lead Generation Tactics
Here are 5 trackable lead generation tactics you can apply to your plan.
However, I must warn you: Implementing these strategies could lead to increased sales. I hope you are ready for it.
Trackable Lead Generation Tactic #1: Social Proof Lead Generation
Social proof , such as reviews , testimonials , and video testimonials , are an effective way to increase conversions and generate leads.
The idea of social proof popups and widgets is to showcase positive feedback from your existing customers and build peer pressure.
By placing social proof close to CTAs, you can achieve higher conversion rates. One of our clients experienced a 32% increase in sales after displaying a video testimonial on the checkout page!
Since collecting testimonials and reviews is cost effective, your average cost per lead can decrease if you implement social proof popups and widgets on your website.
By collecting testimonials and reviews with Trustmary, you can also run A/B and multivariate tests to find out what works best for your business.
