If you work in the world of SEO, you have surely heard about the Crawl budget and its importance in achieving optimal positioning in Google and other search engines.
But do you know what this concept is all about and why it is so relevant in digital strategies ? In this article we will clarify any doubts you may have.
Let's get started!
What is Crawl Budget?
The Crawl Budget could be summarized as the number of egypt email list 1.7 million contact leads pages that Google or any other search engine crawls on a website, during a given period.
This crawling frequency is nothing more than a tool used by search engines to locate web pages that contain data on good performance and consumption by users, in order to place them in the top spots within their results index.
Although it sounds like a simple process, collecting information about websites requires a significant investment of time.
Why is this concept so important in Digital Marketing?
For Digital Marketing, it is essential to promote good brand positioning , and this is achieved, in part, by having a presence among the top places within search engines .
If a website is well structured, has quality content and has all the necessary crawling practices, then Google or other search engine's search algorithm will easily find it and crawl it more frequently.
This will help improve your position, which means that a larger audience will be able to find that portal.
When implementing a positioning strategy, every detail is important. It is not only about improving search performance, but also about the experience that the user will have when visiting the website.
How does Google crawling work on each website?
Google uses bots also known as "Googlebots" or spiders to crawl web pages and index words and content .
What does this mean? Once the crawl is performed, the results are incorporated into Google's index, thereby achieving the optimization of a website.
