Now that you know why email list management is so important, let’s review a few tips and tricks that can optimize your email list. These strategies help to maximize clicks and conversions while avoiding bounces and spam complaints.
#1
New subscribers are a sign of a healthy email list. If you want to secure their austria business email list patronage, however, you need to make a positive impression from the very start.
You can do so with ease by sending Welcome emails to new subscribers as soon as they sign up. Compared to other types of emails, Welcome emails are incredibly well-received. They boast impressive metrics too. Compared to other marketing emails, welcome emails have:1
Four times higher open rates
Five times higher click-through rates
Your Welcome email will get new subscribers used to seeing you in their inbox. If you want to make your first “hello” extra special, you should employ personalization and include an exclusive welcome offer or discount inside. You can also ask recipients to whitelist your email address so you never end up in the junk folder.
#2 Remove Inactive Subscribers Regularly
Many people may sign up for your emails, only to have their email addresses become inactive down the line. Your subscribers may have inactive email addresses for the following reasons:
They changed emails due to a job transition
They lost access to an old email address
They closed their email account
