The best way to make your content rank is, therefore, to use the EEAT guidelines Google provides, ensuring that every web page demonstrates:
Experience: It must be clear that your mexico whatsapp numbers content was created by people with first-hand experience with the topic. This can be achieved by including an author’s bio on the blog or citing real-world examples from your advisory practice (with the client’s permission!) to illustrate your points.
Expertise: It must be evident that you are a subject matter expert (SME) with a strong grasp of the most relevant facts and a solid professional background. This might mean citing your professional credentials or educational background within the copy.
Authority: Your content must be authoritative, and reputable sources must be used throughout. Our experience suggests that each piece of content should include at least two links to strong external sources, such as publications like Bloomberg or FINRA reports. This will help build Google’s perception of your website’s authority over time.
Trustworthy: Your website must be deemed to be transparent and reliable, with clear sources for all information you provide.
This might seem like a lot to ask of already time-poor advisors; will your business really benefit from all that effort?
Why SEO Matters for Financial Advisors
SEO is an important marketing channel for most modern businesses, but there are three clear reasons search is particularly important for financial advisors:
1. Search is Popular
Search engines are one of the most common ways for people to discover financial advisors today. This happens in two ways:
Active Search: 42% of people start their search for a financial advisor with Google – even more than asking friends or family. That means advisors who rank highly have an immediate advantage over their competitors who don’t appear in search engine results pages (SERPs).
“Accidental” Finds: 32% of people now report using search engines to find financial advice. They may not currently be in the market for an advisor, but many will slowly become active leads if they engage with your content and are impressed.
