There are many tools that can help you select dbtodata relevant and trending hashtags, but it is equally important to know which ones are working for your competitors . Branded hashtags may not be usable for you, but industry-specific ones certainly are and you should not miss out on them.
To find them, go to Social Media Tracker and select the "Hashtags" tab . You'll see a list of Casper's top performing hashtags (for that platform), as well as information about how often they've been used.
To get more context and see how Casper has used these hashtags in his posts, switch to the "Posts" tab . You can filter by hashtag to see the actual posts and insights into how each post is performing.
Engagement, which for Instagram is the total number of likes and comments on a post.
Engagement rate , which measures the level of engagement of a post in relation to the number of followers.
You can sort posts by these metrics and then view the posts themselves to analyze exactly what Casper’s audience likes to see on this platform.
Once you’ve done this for several other competitors, you’ll have a pretty clear picture of what your content should look like to be engaging and perform well.
This way you can start creating your posts in a proven context.
But tracking all your rivals’ account activity one by one is incredibly time-consuming . Tools mitigate this by allowing you to focus your resources on other activities and by providing you with data you can’t access manually (like engagement rates and long-term trends).
The tools are effortless. For example, Semrush’s Social Media Tracker monitors a huge database of business social media accounts.
