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Leverage Non-Linear Journeys: Don’t limit your efforts to social media campaigns; As digital marketing channels become more savvy, linear click paths—defined as when a customer sees an ad and then goes to the store to buy—are no longer relevant. Today’s consumers are frequently presented with Google search ads that are personalized to their needs, thanks to current technological algorithms that understand what they are looking for and when they are searching. By leveraging the power of data, this type of technology can better discern customer thoughts and behaviors, resulting in a more satisfying customer experience. Non-linear journeys also have the ability to go far beyond social media marketing by combining traditional TV and radio ads alongside ads on voice-activated devices.


Incorporate Marketing Automation: The coming cambodia phone number library year promises to bring more technology that organizations will need to adopt, such as new tools that will enable better personalization and ad customization. You’ll be able to target a prospect’s interests or actions with cost-effective, highly strategic, and personalized messaging. If you’re new to marketing automation, it may be time to get started.


Use Google Tag Manager: You’re probably familiar with the many free marketing tools offered by Google, and Google Tag Manager is the next tool to add to your repertoire. With this tool, you can make data-driven decisions without bothering your developers. Tag Manager integrates with Google Ads, Google Analytics, LinkedIn Campaign Manager, Facebook Business Manager, and other similar third-party advertising platforms where you can share information from your company.



Create Content for Humans, Not Bots: Today’s search engines once relied on searching for exact keywords and phrases, which meant that websites created bland, hard-to-read content to appeal to these engines. Search engines are now smart enough to pick up context clues from what you type and can therefore provide relevant search results, which also reduces the time you have to spend on keyword research. This gives you more room to be creative, innovative, and focus on the important thing: web design.


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