This means that over the last 4 years, most of our clients' websites have managed to grow their visitor base.
The pace of growth, however, varies across sectors.
The 10 Fastest Growing Small db center.uk Business Website Categories (2017-2022)
Domain
Sites in the leisure and entertainment category saw the biggest spike in traffic.
This growth trend may be due to both user interest and demand, and the fact that these sites generally invest more in their online visibility.
A successful organic search strategy?
By looking at the number of keywords that small business sites rank for, you can determine whether the traffic growth has anything to do with a successful organic search strategy.
We then analyzed which categories of small business sites have the most organic keywords with high rankings.
Top 10 Small Business Website Categories by High-Ranking Organic Keyword Share
Category
Median number of organic keywords where the domain ranks in the top 10
As you can see, the top 10 does not coincide with the fastest growing categories of sites in terms of traffic, which means that ranking for a high number of keywords may not directly lead to traffic growth.
When looking at overall trends across site categories, on average, the small business domains we analyzed have the best organic rankings for about 8,000 keywords.
