They spend all day focusing on the trees without seeing the forest: They focus on developing tools instead of focusing on meeting their business goals.
Solve the monster's problems
If you're anything like Dr. Frankenstein's marketing team, you're probably distracted every day by solving problems you shouldn't be, but with these 6 fixes you can avoid becoming the main obstacle to your company's growth:
Focus: In a company, what you do is as important as what you don't do. Define c level or decision maker email list very well the line of things that are not the core of your business and don't hire people for that, hire services to solve temporary problems.
Rely on specialized teams: No matter how much inbound marketing, content marketing, SEO or SEM you know, teams that make a living from this can implement better strategies and give you advice.
Prioritize your business goals: Set goals, pursue them every day, don't let them get lost in the day-to-day.
Find tools that solve your problem: Please do not get involved in developing the solution, not even software development companies do that unless it is part of their business unit.
Cut and match: If you can avoid or combine several processes into one tool without losing quality, do it. Don't waste time trying to put parts of a whole together. There are powerful tools made to ease and optimize your marketing management . Don't try to discover warm water.
Analyze and report: The hardest part of having all your activities divided up is making comprehensive reports. If you can't unify all your actions into one report, look into tools that can do it. The value of a tool is its ability to provide clear information and do it quickly.
It's easy to get lost and confuse the expected result with the means to achieve it. But if you want to grow and attract more customers, avoid that mistake at all costs. If you're looking to create a marketing plan that will help you achieve these goals, contact us and we'll be happy to support you.
