Your search rankings are worse than the top 40

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email 12Image source. This email works because… you’re telling special database your lead where they rank in the competition; this is valuable information that your lead will definitely want to take a closer look at. From here, you can quickly and easily segue into discussing how they can improve their current standing using your product.



13. Did you know that…
email 13Image source. This email works because… it’s non-committal and doesn’t involve any sort of pitching or selling, which increases the chance of your lead replying. The goal here is to start a conversation and build rapport before you try to sell to your lead.



14. What would you ask?
email 14Image source. This email works because… you get to figure out what’s the one burning question that your lead has. With this information on hand, you can better craft and tailor your pitch to suit the current challenges that your lead is facing.



15. 10x traction in 10 minutes
email 15Image source. This email works because… it’s highly compelling. Who wouldn’t want to 10x their traction? It also doesn’t hurt that you’re stating that all you need is a 10 minute phone call. Again, the lower commitment your email sounds, the better your response rates will be.