A brand is the identity, character and personality of a product (including people).
Now let's take a look at what branding is.
Branding is actually finding a distinguishable place for your business or yourself among dozens of people, products, services or businesses.
Branding is differentiation.
We brand because we want to be distinguishable, prominent, preferred and permanent among very similar masses.
In that case, it would be appropriate to add a definition as follows.
Branding is differentiation. Branding is not only that telemarketing data for products, services and businesses, it is also embodying them in flesh and blood.
Now let's see the secrets of branding with 8 techniques.
Technique 1: Finding a Brand Name
The name of your brand is very important. Even just the name can make a big difference.
Why?
It's simple! Because the first thing people will know about you is your name.
To explain the situation with an example;
Ford was disappointed in the Brazilian market with its Pinto model, because “pinto” is slang for small male organ in Brazil.
In addition to this example, we can also say that, in the light of all available data; brand names that are memorable, easy to learn, say and remember always make the branding process easier.
Technique 2: Brand Logo
If you pay attention, all successful brands have memorable, unique logos.
Logos are very important in branding because they appeal to one of the three most important functions of human perception, namely visual perception.
For example, let's take the bitten apple that is integrated with the Apple brand. In this example, the logo is integrated with the brand name. Now, if you show the Apple logo to someone who has not heard of Apple or without any additional factors, the person will immediately understand that this brand is the famous Apple.
In your branding process, after finding your brand name, you should carefully choose your logo so that your target audience can understand and even feel the brand you want to create, whether they hear your name or see your logo.
A logo is a visual representation of your brand name.
