Articles
Images
Videos
Formations
Infographics
Events
And the list goes on. To get leads through your website, you can dedicate yourself to creating high-value content on a regular basis - an example of this is this very blog, where we share useful information for companies looking to increase sales.
But what does valuable content mean?
Valuable content, simply put, focuses on doing one or more of the following things:
Entertain
Inform
Educate
Inspire
If you test any piece of content you find on the Internet, you will see that it focuses on one of these four pillars. If you are looking to attract customers and prospects to your website, you can start by writing articles that help your ideal client.
That is, create a lot of content that your russian mobile number for whatsapp current customers are interested in. This will attract new leads to your company who are looking for more or less the same thing.
Strategy #6: Create strategic alliances
Strategic alliances between companies are a good way to share and expand your client portfolio.
The key is to find other companies that complement your product, without competing directly with it.
An example of this is Ringover, a VoIP tool that allows companies to have a digital telephone switchboard. At Vendomia, we collaborate with Ringover to offer the PBX functionalities combined with our sales CRM . This way, a sales agent can get the best out of both tools at the same time, since they are seamlessly integrated.
In your case, it is interesting to look for those companies that are the ideal complement for your product. With this, you can reach a collaboration agreement and even consider the use of an affiliate program, to organize the payment of commissions for each sale.
Measure the results of lead generation
Now that you know how the lead generation process works, I recommend putting it into practice by using a CRM tool like Vendomia.
All of the strategies we've detailed above can be implemented with a tool of this type - the important thing here is to measure each step of your lead generation process.
Do you already use a CRM for lead generation? What has been your experience?
