The interest of the followers of these Instagrammers and YouTubers is largely related to the presence of their offspring in their videos and photos. Children in traditional advertising campaigns or television appearances are protected by laws and regulations. But this is much less regulated in online campaigns on the channels of the influencers.
The line between work and just being there may be harder to define online than when it comes to segments on television or online advertising campaigns. A child helping her mother cook may seem very natural. But what if it turns out to be a sponsored segment for meal service HelloFresh?
Column – We have become accustomed to companies selectively showing us their advertisements based on data. It has not yet reached the point where one person receives a completely different offer than another. Although you can expect that. For example, a distinction can be made based on what you have previously purchased from a webshop and for what amount. The fact that the political parties are now also moving in that direction is rather precarious.
Due to corona, parties are not allowed to organize lebanon telegram data meetings. Handing out flyers on the street is also not an obvious choice. This has led to the political parties now also 'discovering' the internet and social media. Now it appears that those parties have found partners who do understand very well how the digital world works.
Every voter in his own bubble
But is it ethical to use these selective techniques for political purposes? What can happen now is that with the help of parties such as Google, Facebook or Twitter, and the data they have on the voters, selections are made. The advertisements for the election programs are then tailored by the parties to the characteristics of these selections.
The result is that voters are placed in a filter bubble against their will and even unconsciously . They are shown what the data companies think they know about what they like to hear and where their interests lie. No voter will then see party program points that do not or less suit him in this way. Not everyone gets the same information anymore. That can be misleading and can quickly turn into 'manipulation'. More than in other years, selective points from the programs are specifically aimed at selected groups of voters. Voters who do not always vote for a certain party with prejudice can therefore possibly provide a surprise this
