It is also the effect that occurs when you notice your pulse quicken during one of those movie chases.
Or when you see someone eating something delicious, you can hong kong phone number data almost “feel” that you are eating it. This is because your brain is actually making you feel emotions that are almost identical to those that the people you see are feeling.
That's why it's much easier to learn how to change a tire on your car by watching a video than by reading about it. Because when you're watching it, your brain is "imagining" that you're doing it yourself.
An interesting topic, right?
And is it possible to use it to sell?
Of course.
Check out this description of an office chair:
Basic sales copy example
KANSAS office chair. Comfort is first class thanks to its extra thick double padding. Both the seat and the high backrest with integrated headrest offer a unique feeling, almost like being on the sofa at home. In addition, its large dimensions allow it to accommodate larger people.
This model is specially designed for spending long periods of time in it, as it is adapted to spend up to 8 hours sitting a day or more. An investment in well-being that will make the right choice!
It is descriptive sales text that at first glance seems correct, but if we analyze it we will find interesting errors that can affect its performance.
The comparison you make with the sofa doesn't work because you know perfectly well that your office chair will never be as comfortable as a sofa. That "almost" seems very unlikely.
Then we have a justification that is not such:
· «Specially designed to spend long periods of time in it, as it is adapted to spend up to 8 hours sitting»
This is what it means:
· It is designed to spend 8 hours in it because it is designed to spend 8 hours in it
At school I was taught that I couldn't include the term itself in its definition. That is, if you want to define "tree" you can't say "a tree is a tree . "
It's the same with your product features, you can't use the feature to justify the feature itself, it doesn't make sense.
Finally we have a text that doesn't really say anything:
· “An investment in well-being that will make the right difference!”
This text, which at first seemed correct, we see has some shortcomings.
