There's probably nothing more painful than realizing that the email you carefully wrote and designed never made it to your subscriber's inbox: it probably ended up in the spam folder, where it will never be read.
Deliverability in email marketing – the ability to get emails into your subscribers’ inboxes as intended – is a key metric. If your email doesn’t get to a place where it can be read, everything else is useless.
The spam filter
Regardless of what you do on your end to get an email to the recipient's inbox, it's each user's mailbox provider that makes the final decision on where your email should go: the inbox or the spam folder . That means if you're focused on improving deliverability, you need to understand it from the email provider's perspective.
All email providers have a spam filter, a mechanism that blocks incoming spam. Every incoming email has to go through the provider's spam filter , so bypassing the italy business fax list spam filter, by any means, is impossible. However, by following email marketing best practices, you can convince the spam filter that the email it has received from you is legitimate and not spam.
Factors that influence the deliverability of your emails
A study by ReturnPath suggests that 13.5% of all emails end up in the spam folder. You don't want your email campaign to be one of them.
Different spam filters use different rules to prevent unwanted emails from reaching recipients' inboxes. However, there are some common practices that all spam filters follow.
Below we'll look at issues that affect your email deliverability and ways you can work on each of them to significantly increase your deliverability rates.
IP Address Reputation
Sender reputation
Subject line and email content
Email Service Provider
Email Subscriber List Quality
1. IP Address Reputation
An IP address is a unique numerical label for each device connected to any computer network that uses the Internet Protocol (IP) to communicate over a network. IP address reputation is the degree to which the IP address (actually, the sender using the IP address) has acted responsibly when sending emails.
Spam filters judge incoming emails based on, among other characteristics, the reputation of the sender's IP address.
When sending email campaigns, you can use a shared IP or a dedicated IP.
A shared IP is one in which several senders use the same IP address as you to send their emails from it.
