1. Confirmation
email Many brands decide to send a confirmation email instead of a welcome email . This type of email is used so that the user can confirm that they have actually subscribed to the newsletter and give the final OK to start receiving it. Therefore, the objective is to reunion business email list ensure that the person is really interested in subscribing .
Depending on your company's activity, you can decide whether a simple confirmation email is enough to cover the process or whether it is more convenient to send a more elaborate welcome email later.
Media Markt is an example of sending a single confirmation email. It asks you to confirm your registration and offers you the possibility of changing your personal details or unsubscribing. 2. Simple welcome email There are simple welcome emails that are limited to welcoming us or thanking us for subscribing and briefly explaining what we will receive in our email. They can also invite you to visit the website or a specific section. This welcome email from Stradivarius would be a clear example of this. 3. Email with a discount or bonus This would be the type of welcome email that a subscriber who has just decided that they want to receive communications from a company or brand that they are interested in would be most grateful for. However, this type of email does not make sense for all companies. Welcome emails that contain some type of discount or bonus are the best allies for e-commerce. By using a temporary code, the newcomer is encouraged to redeem it for their own benefit. It is a clear way of making the user act. Here we can see two good examples of this. ToysRus welcomes the subscriber with a discount on the order and free shipping. Tous , on the other hand, chooses to offer a voucher with €10 as a gift for orders over a set amount. 4. Email with information or offers of interest When we sign up for a newsletter, sometimes we are asked for additional information to find out what our interests are and to be able to send communications with a more personalized email marketing strategy. In this case, Vueling
would be an example that would represent this initiative. In their welcome email they not only offer us information about what we will receive from them and some aspects that may be of general interest to all users, but it is also personalized through the subscriber's location. That is, in the registration process we are asked which is the nearest airport and thanks to this information, Vueling uses it to show us featured offers on flights leaving from the chosen airport, in this case, from Barcelona.
5. Introductory email
We can also choose to make a welcome email that serves to situate the newcomer . In this way we can show them the different sections of our website or e-commerce to know everything they can find. This way the user can start browsing and familiarize themselves with what has caught their attention the most. Below you can see how the makeup brand MAC uses an email of this type. It highlights the news, its makeup artists, its famous brushes and also takes the opportunity to encourage the subscriber to follow the brand on social networks. 6. Corporate email If you want the subscriber to see the most corporate part of your company first, choose a corporate welcome email . In it, you can show the well-known “ Who are we? ”, as well as briefly explaining the services you offer, why you are a part of it, what your objectives are, etc. Atrápalo ’s welcome email meets these characteristics: it explains what it offers and emphasizes its experience.
