WhatsApp is the most famous messaging app in the world and, over the course of its updates, it has received increasingly better versions to facilitate interpersonal communications.
In a company, customer service is one of the most important steps in the workflow. If the customer is not satisfied, it can result in a negative experience and evaluation of your business.
Nowadays, companies are increasingly offering online services, but they do not always provide quality and speed in resolving queries and problems.
In this context, the Chatbot for WhatsApp becomes a resource that guarantees a personalized and fast service, thus increasing productivity and consumer satisfaction.
In today's article, understand how this tool works, what its advantages are and how to increase productivity in your business!
Chatbot for WhatsApp: What is it?
Basically, this feature is a “virtual assistant” that will help you create communication via WhatsApp with your client, in addition to performing a series of tasks.
Chatbot for WhatsApp: what is it?
The mechanism allows you to create programmed dialogues, answer chief vp marketing officer email lists questions, send content, among several other functions, providing the necessary assistance in real time.
The bot can resolve simple issues during chat with the user, saving the team time and increasing their productivity.
This way, the consumer feels more engaged with your company and creates a positive relationship.
Main benefits of Chatbot
There are several benefits that using the Chatbot tool for WhatsApp brings to your company/brand. Check out 4 advantages of investing in this resource:
Chatbot for WhatsApp: benefits
1 – Personalization
You probably already know how important it is to create a digital identity for your company and define a target audience. Customers are increasingly demanding and seek personalized experiences according to their profile, resulting in a certain exclusivity.
With the Chatbot for WhatsApp, you can use a persona to identify your brand, which is based precisely on the profile of the consumer you intend to reach.
This way, when a customer receives a message via WhatsApp from your company, they will recognize who it is from.
2 – Functionality
WhatsApp is a simple and straightforward application that provides users with a fast and satisfying experience. Adding this to the Chatbot, the tool’s functionality is huge!
The service is provided in a more dynamic way and facilitates communication on both sides. Considering that the app is a channel that the consumer uses daily, the necessary information is easily accessed.
3- Increased productivity
In addition to improving relationships with the public, the Chatbot for WhatsApp automates processes that were previously carried out by people, which generates an increase in productivity.
