Many companies have now realized that products that are (temporarily) out of stock can still provide a conversion. You can read how to do that in this article . This is of course no different for products that are still in stock. However, many companies do not use all the possibilities.
Showing a good stock notification on all your communication channels can ensure a higher conversion. For example, DIY store Hornbach went live with the Local Inventory ads functionality in February 2021 and saw the conversion value triple compared to the 'normal' Shopping ads. Clear stock notifications ensure reliability and reduce brazil telegram data 30 million doubt among consumers. Resulting in higher turnover and happy customers.
What options/choices are there and when do you choose which option?
If we look at stock notifications, the basis is of course whether or not the product is in stock. A good stock notification for products that can still be ordered is very important and can result in an order immediately. A good stock notification is not only visible on the webshop itself, but can also be shown in other places.
1. Show stock notification with the product
With an 'in stock' notification you can already show the consumer that the product can be ordered immediately. More and more webshops are applying Cialdini's principles (such as scarcity ). As a result, you see notifications such as '1 product still available', where the hope is that consumers will order the product immediately due to FOMO ( fear of missing out ). You also see push notifications, where the emphasis is placed on the fact that the product is almost sold out.
On the other hand, you can also see the message 'in stock' when there are thousands of pieces available. As soon as you show messages like '1000 pieces available', it can actually scare the consumer and he might wonder if it is the right product.
