They also flag the senders of this unsolicited content as unreliable or untrustworthy, meaning it’s less likely your future messages will reach inboxes. Email marketing providers like Brevo typically don’t support cold emailing for this reason. It damages your email deliverability and it’s not fair to clutter the inboxes of unsuspecting email users. That said, cold emailing is a legit practice, especially for sales teams. If you’re looking for more cold emailing content, take a look at this article.

Otherwise, we’ll keep discussing subject lines for email marketing purposes here. Try Brevo’s AI subject line assistant Give your subject lines a fresh boost with the power of AI. Brevo’s AI Assistant is a free creative resource that makes email marketing that much easier. Available in our Email editor, learn more here. Can a good email subject line help with email deliverability? Speaking of emails arriving in inboxes, now’s a good time to discuss deliverability and subject lines.