Like any marketing strategy, inbound marketing has a very clear objective: to attract potential customers in order to promote conversion and a lasting relationship with them. The actions will basically meet the interests and/or needs of the target audience. The internet, for example, is everywhere, which is why digital marketing through “attraction marketing” has yielded so many results.
During inbound marketing, some phases are outlined: attract, convert, relate, sell and analyze. To do this, there are several ways to apply attraction marketing, such as: publishing blog posts, which statistically chief vp operations email lists reveal the chances of the customer clicking on the link to the website at 97%, e-mail marketing , SEO , content on social media, e-books, questionnaires, among other actions to attract potential customers.
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Inbound marketing: attract potential customers
Inbound marketing: attract potential customers
Inbound marketing example
In this example, we will use a company that sells organic products and the blog as an attraction marketing tool.
First step: publish an article about the advantages of consuming organic foods;
Second step: apply SEO techniques so that the article appears at the top of Google searches;
Third step: the potential customer, who researches the advantages of organic foods, has access to the article;
Fourth step: reading converts into a click on the company's website and, consequently, into product sales;
This strategy is one of the dozens of ways to attract customers through inbound marketing: effective, creative and with a greater chance of return.
