Let's look at the etymology of the words Intelligence and Artificial :
Intelligence – Latin expression derived from the concept of inter (between) and legere ( choice), that is, intelligence is the ability to choose between one thing and another.
Artificial – derives from the Latin word artificiali , which conveys the idea of something unnatural, man-made.
Therefore, Artificial Intelligence is a simulation of the human capacity for choice, which is attributed to a device created by man, that is, it is the ability to endow devices (machines) with the ability to make decisions.
AI, conceptually, is not new, having been present since Greek vp compliance email lists mythology. One example is when King Pygmalion molds a doll from ivory, and it comes to life at the hands of Aphrodite.
The idea of a thinking “being”, created by the hands of men, gradually left the realm of fiction and mythology, and over the centuries it gained life and materialized.
However, the application of this concept only became effectively possible in the late 1950s, when computer programming languages were developed . Since then, the development of AI has been occurring at a dizzying rate, at the same speed as the development of increasingly faster computers with greater storage and memory capacity.
New possibilities of AI in Digital Marketing
Among the various possibilities for applying Artificial Intelligence, one that has proven to be extremely promising and that already presents excellent results is its use in Digital Marketing.
Marketing, in general, has always sought to present products and solutions to potential buyers. However, its tactics and operations were generally too broad, requiring high investments to reach the largest number of people. In these large and expensive campaigns, only a portion of potential customers were reached, and the return was not always as expected.
Not that this traditional marketing operation logic does not still have outstanding importance, however, the issue is that with artificial intelligence technologies, customer segmentation gains a new form of existence.
Reaching the right customer, with the right message and at the right time are much easier tasks nowadays, made much easier by the advent of new technologies available.
Segmentation
Artificial Intelligence allows developers of digital marketing campaigns to separate their customers into different personas and, in this way, understand their search pattern for information and products, how a certain segment responds to different stimuli on the network and, even, predict future trends and future patterns.
By creating this profile, digital marketing agencies are able to offer the right products for that customer's specific taste and, at the same time, develop a closer and more lasting relationship between the brand and its consumer.
Precision
With accurate data from your customers' past and present consumption patterns, digital marketing campaigns can analyze data much more accurately, adapting them, in real time, to market needs.
Developing this perception almost instantly about the desires and needs of your audience was something previously unthinkable, since the cycle of a traditional marketing campaign, from its conception to the analysis of its results, was long and did not always allow for a real picture of the situation.
Accelerate marketing efforts through quality and scale
With AI, information collection not only gains in quality and immediacy, but also in scale, as the processing and analysis capacity of a vast database becomes more efficient and effective.
Through algorithms that imitate the way the human brain works, AI robots can present analytical and prospective results that are as good as or even better than those produced by human beings.
Improve interaction with consumers through chatbots
The demand for personalized services and products continues to grow. With an increasingly demanding public seeking excellence and agility in meeting their demands, the use of chatbots controlled by Artificial Intelligence becomes an excellent alternative.
Capable of predicting user behavior and understanding, through keywords, the real demand of each one, chats based on AI robots can improve the consumer experience, enabling new forms of multiplatform interaction, more sophisticated than human-to-human interaction.
Furthermore, the wide application of chatbots makes it possible to significantly reduce personnel costs in customer service, enabling the allocation of excess labor to more strategic areas of the company.
