If you are a Community Manager and you think that Instagram can help your company in its digital marketing strategy, in this post you will find the keys to using Instagram in the company.
Create an Instagram profile for business
Instagram gives you the option to create a business profile to better bolivia phone number library your audience. Additionally, if you link your Instagram account to Facebook, you can access Instagram advertising in the Facebook Ads Editor , allowing you to see how your posts have performed and make changes to improve them based on your followers' behaviors.
There are unwritten rules on Instagram
Unlike Facebook, where your customers can follow your page and share your posts or leave comments with their opinions, on Instagram there is an unwritten rule: if someone follows you, you must follow them back . This means that you must follow those profiles that may interest you as inspiration or because they may one day be your clients. Although you must do so under control, since it only works in a non-invasive way. Spam also exists on Instagram and users know it .
Balance out product and business photos with fun photos
With Instagram, you have the opportunity to tell stories with images. Therefore, you can use images that do not have a commercial purpose, such as funny images wishing you a good vacation or using the Instagram Boomerang to make your profile more dynamic and get more followers.
Create a content or publication calendar
Making a content calendar for Instagram can help you grow your followers organically. It's a way to maintain discipline in your social media strategy , because it prevents you from forgetting important dates, such as an event or even a national holiday.
In addition, it is important to keep in mind that the content must be of aesthetic quality . Investing more time in taking a quality and beautiful photo or video will result in more or less engagement.
Give your followers a visual experience of their own
The Instagram profiles that get the best results are usually the ones that do something unique and creative with the profile . In the end, you have to create a profile with personality where your audience follows you because they like your way of communicating, as well as because they like your products and services.
