Index [ Hide ]
What are Keywords?
How to choose a good keyword?
1. Search volume
2. Competition
3. Seasonality
4. Market
Conclusions
Index [ Hide ]
What are Keywords?
How to choose a good keyword?
1. Search volume
2. Competition
3. Seasonality
4. Market
Conclusions
What are Keywords?
Keyword is a type of word that makes up our content and that we consider to be a reference for it. In other words, a keyword is, so to speak, a word that can label your content.
Let’s imagine, for example, that you are a company selling sneakers azerbaijan phone number library Madrid. Surely the Keywords that you are most interested in positioning would be “Sneaker store”, “Sneaker store in Madrid”, “Where to buy sneakers in Madrid” or “Best sneaker store”. In other words, there is no factor that determines whether a keyword is better or worse, the only criterion that matters is putting yourself in the buyer’s position and seeing what they would search for on Google.
How to choose a good keyword?
There are certain criteria that are key when choosing a keyword. Once you have your possible keywords chosen, you should evaluate their quality and potential based on the following criteria.
1. Search volume
Search engines are the axis around which all queries made by potential customers revolve. When we talk about search volume for a keyword, we refer to the number of times that word has been searched for in that month.
There are a huge number of tools on the internet where you can find out the search volume for your keyword. One of the ones we recommend the most is Ubersuggest , by the well-known Neil Patel.
As for the data provided by the tools, it serves as a guide for these keywords.
We must also take into account that the more restrictive the data is, the easier it will be to position it, but fewer visits will arrive. Here is an example to give you an idea of the search volume:
“Sneakers store”: Search volume of 30,000
“Sneakers store Madrid”: Search volume 10,000
“Best sneaker store in Madrid, cheap and of all brands”: Search volume 100
In these three examples, we see how we have two types of Keywords, some more restrictive and longer, which would be called “Long tail” and others shorter and more open, which we consider “Short tail”.
At first glance we see that the first search may be the one that brings us the most visits, but we will have a very big fight to position ourselves with that keyword in the top-3 of search engines. It will be very difficult to get visibility.
