Recent statistics from Google reveal that 68% of YouTube users rely on the platform to make purchasing decisions, and of those, seven out of ten will buy from a brand they see. With this in mind, standing out from the competition means creating a video marketing strategy. This way, you’ll have more eyes on your product, including your potential buyers, who will eventually connect with your brand and increase leads.
So, here's how to create a video marketing strategy.
Contents
The Importance of Video Marketing Strategy
How to Build a Video Marketing Strategy
Understand Your Target Audience
Set Campaign Objectives
Set a Budget for Your Video
Establish a Schedule
Selecting the Best malaysia telegram mobile phone number list Platform for Video Distribution
Choose the Right Type of Video
Develop your Video Content
Track Your Video Marketing Strategy Metrics
Implement a Video Marketing Strategy
1. The Importance of Video Marketing Strategy
With the ever-increasing ease of creating videos, accompanied by the rise in smartphone usage, video marketing is becoming popular , hence the need to invest in a strategy. A video marketing strategy is also essential for B2B businesses looking for rapid growth. With an effective strategy, you will be able to engage your audience, educate potential buyers through product demonstrations, and influence their decisions through customer testimonials and webinars.
Other benefits of a video marketing strategy for businesses include:
Increase in social media shares and engagement.
It is ideal for mobile users. As of March 2023, it was reported that nearly 70 percent of digital video content viewers in the United States preferred to use their smartphones for this purpose.
Generate B2B leads and improve overall SEO performance. Engaged viewers will boost your conversions, and what better way than to create value-packed videos and webinars that require them to register?
Helps build trust and educate your audience.
It is effective with account-based marketing (ABM) as you can send personalized content to your customers.
No matter the size of your business, having a marketing strategy will help you achieve your business goals. For a successful campaign, define your target group, select a video tool and platform, set the length of your video, create a script, and develop a compelling video title.
2. How to Build a Video Marketing Strategy
Building a video marketing strategy requires proper research and a plan. Your strategy will define your budget, timelines, production process, and conversion metrics. Below are the steps to building a video marketing strategy.
Happy young woman sitting on the floor with crossed legs and using laptop on gray background
2.1. Understand your Target Audience
Figuring out who you want to watch your video ensures that you develop a strategy that motivates them to watch it. Define your buyer persona to ensure that those who want to buy your product watch your videos. If you already have a defined persona, update it to include your most recent videos.
2.2. Set Campaign Objectives
A successful video marketing campaign requires research into the people you're targeting and the goals you want to achieve. Whether it's driving sales, awareness, or traffic, spend time doing research as this will inform the type of videos you'll make and the budget you'll invest in them.
