Table of Contents
Why is it so important to capture leads?
How to capture leads online?
3 techniques that will make you a success!
Automate your strategy with Inbound Marketing
Diversify your online lead capture channels
Generate quality content
Lead generation is, along with attracting traffic, one of the first steps and a fundamental part of any online marketing strategy , since, in short, the larger the database of potential clients, the greater the spectrum that can be followed up until the final conversion objective is achieved.
In addition, it is essential to qualify leads appropriately to identify those with the greatest potential to become customers. This is achieved by canadian hospitals email list analyzing their behavior and their interaction with the content, allowing you to focus your efforts on the most promising leads.
Once captured, it will be crucial to implement a lead nurturing strategy to maintain the interest of the prospects. This process consists of accompanying and educating the leads throughout the sales funnel with relevant and personalized content, thus increasing the probability of conversion.
How to capture leads online?
But this time we are going to focus on the process of capturing leads online . There are countless different techniques depending on the chosen capture strategy and the final objectives. In this article we gather in 3 blocks the points to take into account so that the capture of leads is as effective as possible.
3 techniques that will make you a success!
Automate your strategy with Inbound Marketing
It is a fact that inbound marketing is one of the most effective methodologies when it comes to capturing qualified leads for marketing . The key factor for an inbound marketing strategy to be effective and thus generate quality leads is the study of the buyer persona . What is the use of a huge database made up of leads that do not belong to your target? The buyer persona is a representation of the ideal client, and in its creation all kinds of sociodemographic, professional and personal aspects must be taken into account so that, once this archetype has been created, interesting content can be created to attract this audience, which are potential clients.
On the other hand, marketing automation basically involves using certain tools that allow marketing actions to be carried out automatically.
The use of marketing automation in inbound marketing is very important to get the most out of the strategy by reducing costs and time for those responsible. Thanks to the use of software, it is possible to develop any marketing process effectively, maintaining absolute control of the actions and monitoring the impact that each of them has on our potential clients. There are various marketing automation tools, among which we can highlight Hubspot , the inbound marketing platform par excellence, which we use at GO2JUMP and for which we are a certified Hubspot Partner Gold agency in Spain , Europe and America.
Diversify your online lead capture channels
When we start working on an online marketing strategy, doubts always arise about which channel is the most appropriate for the business. Sometimes we intend to invest in a certain channel without knowing if it is the right one, the most effective or simply the one that the business needs.
Although a strategy is not about betting on everything or nothing, it is important to know what each of the channels offers and, once the objectives have been determined, define which of them we are going to diversify our investment in.
SEO (Organic positioning in Google)
Search engine positioning is a fundamental channel in almost all marketing strategies, mainly because appearing in the top positions of Google or other online search engines allows traffic to be channeled to the website, with traffic acquisition being, as previously mentioned, one of the first phases of the acquisition strategy. Through the SEO strategy and working on the most relevant keywords for the business, qualified traffic becomes a generation of quality leads.
PPC (Pay Per Click Campaigns)
Another channel to take into account in a strategy aimed at capturing online leads are those related to pay-per-click advertising, among which we can highlight Google Ads but also Social Ads platforms such as Facebook and Instagram Ads, Twitter Ads, LinkedIn Ads, etc. The creation of PPC campaigns is based on goal-oriented optimization, unlike SEO, PPC campaigns allow you to be visible to users instantly, it is only necessary to define a segmentation based on keywords or characteristics to directly impact users who are within our target and thus enhance the generation of online leads.
Email Marketing
Email marketing is another of the most effective channels for reaching potential customers. In this case, the key to generating quality online leads is to work on user databases to be clear about where each of them is in the conversion funnel. This way, you won't be "shooting flies with cannons" and you will give each user the appropriate information so that they become leads. On the other hand, it is essential to take care of the design of the newsletters, as well as their sending frequency.
