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It is normal for you to think that doctor database package starting to use a Growth Drive Design methodology is very complicated and that you do not have time to transform your website, however, there are small changes that you can make on your page to increase your conversion rates, today we will explain 5 of them:
1. Stop invading
Users are often uncomfortable with constantly having to fill out tedious forms that require a lot of personal information, so don't do it! While it's true that we need information from our visit
You can start by implementing simpler registration forms that require only their basic information, always in exchange for valuable material. Once they gain trust with your brand, you can offer them premium content in exchange for more information. At first, your buyer persona will want to know everything about your industry and your brand, but if they start to encounter obstacles and demands to do so, they will prefer to go elsewhere.
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2. The size of your website does matter
While minimalism is becoming a trend for websites this year, this doesn't mean we should include less information or make designs smaller and smaller.
Clean websites don’t mean “empty” websites. For example, website building services company BaseKit found that their plans and pricing page needed a better structure, so they added testimonials and CTAs to this section, ran A/B tests, and increased their site’s conversion by 25%.
Plus, their earnings increased by 274% . So don't be afraid to add detailed information or important data, maybe that's what you're missing, just don't forget to test it first!
3. Conduct surveys
Is your website not giving you the results you expected and you don't know why? It's time to ask those who know: your users. Your customers' feedback is important to know what's working and what can be changed. Contact them and ask them surveys or questions about their experience with your brand , what they could improve or what's missing to make their purchasing process optimal. You can even write to those people who visited your page but did not complete the purchase.
It is a common mistake to base your strategy on intuition; you need data to confirm your failures in order to develop improvements.
5 changes that will increase conversion rates on your website
4. Find the correct words
Can you believe that a single word can completely change your sales? The answer is yes, which is why choosing the right words is key to getting your product the reach you want. Veeam , a website that performs software matchmaking, changed a single word in its navigation and increased its clicks by 161%.
But it's not just words that can help you generate more clicks. If you write all of your website's content intelligently, from copy to blog posts, you can increase conversions and help you connect much better with your users. Speaking to them in their own language will definitely bring positive changes.
5. Improve the responsiveness of your website
Don't limit the features of your website when working on the mobile version. The more you can innovate, the better. Optimize the audiovisual resources you may have on your site. Remember that you can add videos, images or interactive resources. In fact, you can take advantage of the proximity that smartphones offer you as opposed to computers and use it to your advantage. Innovating is the key to standing out!
5 changes that will increase conversion rates on your website
Bonus: Focus on first impressions!
Did you know that it only takes 0.1 seconds to form a first impression of a person? In the case of a website, we only have 0.05 seconds to introduce ourselves. This first impression will determine whether the user stays or not.
So, how to take advantage of that margin to get users to stay? There are a number of factors such as the loading time of your website, the colors, the typography, the spacing or the amount of text , among others. These are some of the small changes you can make to improve that first impression:
- Use visual cues that encourage interaction: This is a powerful way to get your visitors to not only stay longer on your website, but also interact with it.
5 changes that will increase conversion on your website
On the Airbnb website, for example, we can see an icon that we all recognize and associate with an action, in this case playing a video. We can also add visual cues that relate to a “read more” so that the user can sense that there is more content that may interest them.
- Use navigation alternatives
If you want your users to scroll through your website, you can try design alternatives that offer a completely different (and more eye-catching) image that will motivate your visitors to continue scrolling. Use visual cues, grids, or any other creative alternatives you can think of.
- Improve the speed of your website
How quickly your website loads is essential to its success: one survey found that 40% of people will abandon a website if it takes more than 3 seconds to load.
In fact, Amazon has calculated that if their website takes just one second longer to load, it costs them around $1.6 billion in sales per year.
Important: This can be both a design and engineering issue, so if reducing the size of your images doesn't improve speed, you need to dig deeper into the diagnosis.
In conclusion, there are several actions you can take to improve your website and increase your conversion rate without having to go for a large-scale redesign. You can migrate to the Growth Driven Design methodology in parts and at your own pace, as long as you aim for growth.
