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Getting your prospects to open your bc data thailand package emails is one of the pending tasks that many marketers have today.
The open rate represents the total percentage of users who opened the email, out of the entire universe of emails sent. In addition, it is one of the most important metrics when analyzing the performance of email marketing if you are using Inbound Marketing to sell cars.
In the case of the automotive industry, these metrics provide data on the interests users have when clicking on the email, which can help your sales force identify outreach opportunities to help them find the car they are looking for. It works the same way if the customer opening the email is from the B2B industry.
Email marketing is linked to the trust that the company seeks to build with the customer.
To do this, start with a conversation, send emails that are highly useful. Try to establish a close relationship with people who want to buy or rent a vehicle, learn about the brand, find out about new features and educate themselves before making a purchase decision.
In this post, we will give you 5 tips on how to improve the opening rate of these emails, if you are dedicated to the automotive industry.
1. The subject of the email must attract attention
You must work very carefully on this point, because it will be the first thing the client will see.
One way to attract attention is by sending personalized emails rather than en masse. This will make the user feel special.
Another technique you can use is to mention the promotion that is currently active, so that the subscriber becomes interested and wants to click on the email.
Remember that effective email writing will also allow you to increase sales.
Last but not least, including emojis in your email subject line will have a greater visual impact and make your lines more humanized.
Of course, take into account whether the emojis are consistent with your brand's graphic identity.
CTA inbound sales campaign 2019 - Between the blog text
2. Highlight the email preview
There are many platforms that send emails and display a preview of the text next to the subject line.
So, once the customer is attracted by the title, the next step they will take is to read this excerpt.
At this point, you should take into account that the texts for laptops and cell phones are totally different, so the preview copy must be persuasive and not repeat the subject message .
If your email subject contains a call to action (CTA) , use the preview to provide more details.
For example, if the subject line is about a promotion, a new release, or a car model, use the preview text to concisely explain what it is about and what it means to the market and the customer.
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3. Adjust the time and moment
To know how to improve or increase the open rate of the emails you send, you need to know what is the most likely time and moment when users will open it.
It is best to test your database using detailed segmentation. Don't be swayed by schedules that work for other brands or industries.
4. Contextualize the emails
This point is known as “Moment Marketing”: an email marketing strategy that serves to talk about brands or products that are related to the context in which your audience lives.
A clear example of this is that you can use this technique to talk about the launch of a new vehicle on the market or explain a model that is related to the trend in caring for the environment, hybrid or electric cars.
By integrating this technique with email marketing, you will ensure that the email is sent at the right time and you will have a greater chance of your subscribers opening the email thanks to the context that the brand is considering.
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5. Monitor CTRs
The CTR or Click Through Rate is the number of users who click on the links sent in your email marketing campaign.
This metric is very important, because it indicates how much attention the email is attracting and what actions customers are taking, what is leading them to click on the links you are placing in the body of the email.
If in your email marketing campaign the links with the highest number of clicks are those related to discounts for the purchase of a new vehicle, for example, then you will know what these users are most interested in for future email deliveries.
To calculate CTR, you divide the number of clicks a link has received by the number of times it has been viewed by customers, then multiply by 100.
All these tips will allow you to improve the open rate of your emails in the automotive industry.
However, the most important advice is that, before putting together an email marketing campaign, you should consider the real needs of your client.
If they know that you care about them, that you know their needs and that they will only find valuable information in your emails, they will open the emails you send them without hesitation.
