In this article:
The Difference Between B2B and B2C Email Marketing
How to Build an Effective B2B Email Marketing Strategy
B2B Email Marketing Tips
B2B Email Examples
Things to Remember About B2B Email Marketing
The Difference Between B2B and B2C Email Marketing
Building an effective B2B email marketing strategy requires a clear understanding of who reads your emails and who makes the final purchasing decisions. Typically, this is not a single person, as in B2C, but rather a group of people or a Decision-Making Unit (DMU). In a typical company with 100-500 employees, up to seven people may be involved in most purchasing decisions.
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In the B2B industry , emotions and personal preferences take a back seat, while all decisions are based solely on the company's goals, budget, and other factors that affect profit potential. This impacts the amount of time people typically spend researching and making decisions, and eliminates the possibility of making unplanned purchases.
B2B (Business to Business) B2C (Business to Consumers)
Purchasing decisions are made by company owners and representatives Purchasing decisions are made by individual consumers
Transactions are conducted between companies Transactions are conducted between companies and individuals
The decision-making process is complex and rational Decision making is emotional
Here are some statistics on how B2B companies use email:
87 % of B2B marketers use email to generate new leads. To do this, companies include sign-up forms on websites and social media, implement referral programs, and use lead magnets.
31 % of B2B marketers say email marketing has the most significant revenue impact compared to other channels. Companies build strong customer connections through email, resulting in improved sales.
