Have you ever thought the spots on your toast looked like a face? Or maybe you've seen a cloud that looked like your uncle. Maybe you're convinced that there's a mysterious face on Mars. (There isn't.)
Our brains are wired to seek out and recognise human faces, so we often see them where there aren't any; our brains reward us with feel-good neurochemicals when we 'see' a face even if it's not there, like on toast. That's how the brain works: it stimulates behaviour by signalling pleasure.
Basically, we like to see human faces. That's why photos with faces get 38% more likes on Instagram than photos without faces:
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Remember: if it doesn't make sense to include an image vietnam whatsapp number data 5 million with a human face accompanying your message, then don't force it. Find another image and that's it.
Simply including a visual aid increases engagement by an average of 2.3 times.
2# Wake up your audience
A New York Times study found that emotionally provocative stories were more likely to be shared.
The same study identified those stories that provoked a positive feeling as the most likely to “go viral” – that is, the stories that made people happy were the ones that were read and shared by millions of people.
To test this idea, the researchers had subjects complete two seemingly unrelated tasks.
First, half of the participants were asked to run on a treadmill. The other half were told to stay still. Then, both groups were shown a series of articles and told they could share these stories with friends and family.
Subjects who had run on the treadmill were more likely to share more stories, leading to the conclusion that physical activity (which produces a pleasurable feeling upon completion) makes a difference when we share content online.
